Your story is who you are, and the same holds true for your business. The question is how much attention does your business dedicate to what is arguably its most powerful marketing? Tell a True Story Ann Handley, author of Everybody Writes says, “What matters now is telling a true story well.” The truth has […]
Micro-Business Economy: The Future of Social Media for Employers
September 26, 2014 by Jeff Korhan
This is Episode 10 of This Old New Business weekly business podcast with Jeff Korhan. This episode is a powerful glimpse into the future of business and the role social media is going to play in it. When I first learned about Laura’s story I reached out to her because there are not nearly enough case studies that […]
Grow Your Business Audience Without Google
September 22, 2014 by Jeff Korhan
Depending on leads from sources other than the friends and customers in your business audience is a dangerous plan. You may know that Google recently killed Google Authorship. In a nutshell, this was a feature that allowed authors of original content to share the authority of search results with the sites publishing it. Many of […]
Everybody Writes: How to Tell Your Business Story
September 19, 2014 by Jeff Korhan
This is Episode 09 of This Old New Business weekly business podcast with Jeff Korhan. Ann Handley is a household name in the world of business marketing, especially with respect to creating valuable content that engages customers with a business or brand. Using her new book as the foundation of our conversation, we bring writing down to a […]
How to Market to Your Audience Influencers
September 18, 2014 by Jeff Korhan
Is your sales or marketing failing to generate the results your business expects? Remember when you were a child and sought permission from one of your parents, only to have them respond: “Go ask your father (or mother)?” You learned to separately sell both, or first win over the one that influences the final decision […]
Google+ Communities: Amplify Your Content In Search
September 12, 2014 by Jeff Korhan
This is Episode 8 of This Old New Business weekly business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. One of the reasons for this is they intuitively understand Google+ impacts Google search results. However, there is a […]
3 Tips for Increasing Network Value and Influence
September 11, 2014 by Jeff Korhan
In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks. It’s not the size of a network that matters as much as it’s responsiveness to affecting change, which of course is only possible when the network both values […]
Facebook Marketing: Attracting Your Ideal Audience
September 5, 2014 by Jeff Korhan
This is Episode 7 of This Old New Business weekly business podcast with Jeff Korhan. I have to be honest. I have not been a big fan of Facebook for marketing my business. However, this conversation with Mike Gingerich changed my thinking, and it just may do the same for you. Mike genuinely likes to help people, so listen […]
Social Business: Managing Relationships to Build Personal and Business Brands
August 29, 2014 by Jeff Korhan
This is Episode 6 of This Old New Business weekly business podcast with Jeff Korhan. Would you like to learn how to better network to achieve your personal and professional objectives? Then listen in on my conversation with Jon Ferrara. Jon openly admits he loves to “get on his soapbox” and teach what he has learned about relationship […]
Communicate a Bigger Vision with Content Marketing
August 27, 2014 by Jeff Korhan
If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing […]
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