If you have not already, you can expect to be hearing more about storytelling as a means for communicating your business message. Storytelling is one of the cornerstones of sales and marketing, because great stories are memorable, and therefore, readily shared. Every business interaction with a prospective buyer or customer is a potential story. That’s […]
LinkedIn Publishing Platform: Enhance Your Influence
If you are even moderately Internet savvy, one of your primary go-to resources for checking out a new connection is LinkedIn. While most other social media profiles and bios are abbreviated, a LinkedIn profile is intended to be thorough and complete, including both professional and personal information. The reason for this is LinkedIn’s primary source […]
How To Use Technology for Its Highest and Best Use
For many of us, a standard calculator was our first introduction to technology. Therefore, it’s understandable why we still use technology predominantly for the purpose of automating mundane tasks such as mathematical functions, when we can be accomplishing so much more. This past week I attended a conference hosted by Infusionsoft, a sales and marketing […]
New Marketing: Personalize What You Automate
April 28, 2014 by Jeff Korhan
One of the primary responsibilities of every sales and marketing professional is developing warm relationships with customers. In the days before computers, we made it a habit to learn about the personal lives of our customers, including their families, pets, hobbies, leisure activities, and favorite sports teams. All of this information was either written down […]
How Content Marketing Prepares Buyers to Sign On The Line
April 21, 2014 by Jeff Korhan
Need a reason to embrace content marketing? People tend to fear what they do not understand. Therefore, they are unlikely to work with your business if they do not understand your process for helping them. Your current customers are your customers because you have earned they trust. They know, like, and understand you and your […]
How to Use Social Media to Grow Your Email Subscribers
April 14, 2014 by Jeff Korhan
During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. […]
How To Be So Helpful They Can’t Ignore You
April 11, 2014 by Jeff Korhan
Being so helpful (or so good) that people cannot ignore you is the basis of enduring relationships. It’s knowing that someone can count on you – no matter what. Does your marketing communicate that? How about your sales or customer service? Helping and adding value is the new marketing, selling, and customer service. Thanks to […]
How to Write an Introduction That Engages Any Audience
April 4, 2014 by Jeff Korhan
I recently had the pleasure of helping other speakers as a track leader for Social Media Marketing World. It was an interesting experience for me because typically I am the speaker, so in this situation I was assuming the role of those that help me to look good in front of an audience. My primary […]
Relationship Selling is a Commitment Process
March 26, 2014 by Jeff Korhan
Are you familiar with the negotiating practice of asking for a commitment for a commitment. It’s an important one for building and sustaining relationships, and that makes it essential for successful sales professionals and online marketers Selling is A Series of Mini-Commitments Especially in regards to online marketing, there is often the unrealistic expectation of […]
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Should Your Business Accept Blog Comments
One of the top blogs on the web recently discontinued comments, and this came as a surprise to their community. The truth is many of us have struggled with comments over the years on our blogs. This is one reason why notable marketer Seth Godin discontinued comments on his blog way back in 2006. During […]
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