It seems that education, entertainment, and inspiration in all audio formats is absolutely the rage these days. Why is audio suddenly so hot? There are a number of reasons, with the most obvious being the access to this content that smartphones and other mobile devices provide. There are well over a million (probably closer to […]
Using Trigger Words To Connect with Buyers
July 28, 2013 by Jeff Korhan
One of the secrets of successful selling is making emotional connections. One specific technique for accomplishing this is tuning into the specific words and phrases that your buyer uses. These keywords are a powerful means for literally speaking the same language. This is one of those situations where the buyer is indeed right. Whatever words […]
Using Content Marketing to Teach Your Community
July 22, 2013 by Jeff Korhan
As the practice of content marketing goes mainstream, it is inevitable that it will be used in ways that undermine the very thing that makes it work – teaching. Want to make your content marketing better? Then consider your platform to be like a traditional classroom, and you the teacher. This will help to ensure […]
Elevate Your Business Growth Practices to The Web
July 16, 2013 by Jeff Korhan
Business consultants, coaches, and authors are fond of admonishing that what got you here won’t get you there. Their reasons often stem from their desire to teach you their methods, thereby helping you to break free from your past. The flaw in this reasoning is your past is precisely what got you here. Why would you […]
How to Write Web Copy That Gets a Response
July 12, 2013 by Jeff Korhan
There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes referred to as direct response copywriting. Your web copy should be designed to attract attention, develop a relationship with an […]
The Power of Questions for Attracting and Engaging New Buyers
July 9, 2013 by Jeff Korhan
Content marketing makes your business more attractive to prospective buyers by eliminating questions that stand in the way of them engaging with your company. Thus, when thinking about selling products and services, it’s smart to first consider the most relevant questions that need to be addressed. I just recently had car graphics London ON wrap […]
3 Ways Social Media is Revolutionizing the Sales Process
July 5, 2013 by Jeff Korhan
There are many people like me who are not shoppers – we’re buyers. When buyers find what they like we buy it – no selling is necessary. This often keeps us loyal to the same vendors and stores for a long time, and certainly explains the success of Amazon Prime for everyday purchases. However, when […]
Nimble Social CRM Brings Big Data to Small Business
June 28, 2013 by Jeff Korhan
Lack of time is the most common reason small businesses give for not regularly using social media? While there are many tools that can make your social media engagement easier, many of them only drag you further down into the rabbit hole we all know as the social media time suck. There is nothing wrong with […]
The Value of Social Media Sharing
June 26, 2013 by Jeff Korhan
The Jeff Korhan New Media and Small Business Marketing blog enjoyed a great week, leaping back into the Technorati Small Business Top 100 Rankings. How does this happen? While producing great content helps, it is not enough – not nearly enough. Your content has to get shared, again and again. Original content is fuel for helping […]
Sell The Process that Sells Your Product
June 24, 2013 by Jeff Korhan
In competitive markets the differentiation of products and services is challenging, with many consumers not able discern a noticeable difference. This leads to commoditization and the aggressive price competition that naturally follows. The solution is to develop a process that profiles the unique characteristics and capabilities of your company – then lead your selling with […]
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