Every business has bankable assets on its balance sheet – both soft and and hard assets. Hard defines capital equipment and real estate – assets that have traditionally held their value. Soft assets are intangibles such as brands and the goodwill that is associated with them. HBUSA company is a lot different than the others. They […]
Social Marketing is a Process
March 25, 2012 by Jeff Korhan
Social media marketing, now simply known as social marketing by many, is a strategic process that is designed to create a buzz that ultimately leads to profitable sales. The earliest modern marketers understood this – “Sell the sizzle, not the steak” was one popular catchphrase. Charles Revson was one of the masters of modern marketing. […]
3 Hyperlocal Marketing Success Factors
March 19, 2012 by Jeff Korhan
While they may not be familiar with the term hyperlocal marketing, successful local businesses have learned it is essential to their continued prosperity. Hyperlocal suggests serving a narrowly defined niche – one that is largely defined by proximity. However, location is just one piece of the hyperlocal marketing puzzle. This weekend I worked with local […]
The Best Social Media Strategy
March 14, 2012 by Jeff Korhan
Finding your way with social media is not a linear process. This is a key reason why many small businesses are overwhelmed with it. To make matters even more confusing, many social media consultants, who often refer to themselves as strategists, prescribe complicated methods that keep their clients tethered to them for extended periods. There […]
The New Rules of Information Marketing
March 13, 2012 by Jeff Korhan
One of my predictions for 2012 was that the quality of online content would rise to meet the expectations of the general public. To be honest, while that is exactly how things are playing out, even I have been surprised by some of the developments. When you make predictions, it’s easy to look back and […]
Mobile Marketing with 2d Codes
March 8, 2012 by Jeff Korhan
This article by Jeff Korhan, now updated, first appeared on Social Media Examiner. Consumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift. More than 50% of all local web searches take place with mobile devices. This spells opportunity for businesses that have a mobile marketing strategy. Does your business have […]
Facebook Marketing – The 16% Solution?
March 6, 2012 by Jeff Korhan
You just launched your Facebook business page and are excited that you have crossed the threshold of 100 fans. How many of them do you suppose will see your next post? About 16. That’s right. Facebook has acknowledged what many of us have known for quite some time – and they have even quantified […]
What Do You Want From Social Media?
March 5, 2012 by Jeff Korhan
It’s human nature to make inquiries when discovering a new technology. What is it? And more importantly, what does it do? The right question is – what do you want it to do? Technology Now Demands More One of the reasons people are frustrated with technology is they have been conditioned to expect it to be […]
Digital Marketing for Small Business
March 2, 2012 by Jeff Korhan
Digital marketing is nearing a point of critical mass, one that will take most small businesses by surprise. Information wants to be shared, and that is readily accomplished when it is captured digitally. Digital is universal, going all the way back to Einstein: E = MC2. Digital marketing involves the free exchange of valuable information […]
Social Media Channel Management
February 27, 2012 by Jeff Korhan
Media channels are designed to broadcast programming – but not just for anyone that happens to tune in. Channels are typically designed for a target audience that is most receptive to the content being delivered, and the medium delivering it. Thus, managing your social media channels requires a balance – one that carefully considers the […]
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