Every entrepreneurial venture starts with a vision. That vision is an intention – one that guides the early course of the business. It’s one that shapes business practices to build customer loyalty and sustain growth. Eventually, there comes a time when customers have a vision that defines your brand – one that is largely determined […]
The Cardinal Rule of Content Marketing
December 7, 2011 by
When people encounter situations and circumstances that are complex – and open to interpretation, their only saviors are clarity and simplicity. That’s the role of content marketing. Consumers today are looking for answers – solutions that solve their problems without compromise. Imagine that you are responsible for a project that requires fastening pieces of lumber […]
5 Best Practices for Local Small Business
November 26, 2011 by
Today is Small Business Saturday – a day dedicated to supporting small businesses in local communities. Much of the publicity surrounding this marketing effort to create awareness for small businesses is on the word small. Yet, isn’t being local more relevant? Location is often what differentiates small businesses that are part of the fabric of […]
The Purity of Work and Art
November 22, 2011 by
To create outstanding work it is essential to start from the beginning – focusing on its most basic and essential qualities. As film animation studio Pixar achieved success with blockbuster films such as Toy Story, business partner Disney, and CEO Steve Jobs decided it was time build a new home that would encourage more creative […]
