Picture the Intangible to Build It

It is impossible to create anything that you have not clearly imagined. How does your imagination work?  Do you have a process that enhances your effectiveness for achieving pragmatic results? I was interested to learn that the creative genius of Apple co-founder Steve Wozniak was his gift for visualizing technology, something he learned from his father. […]

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Blog or Website – The Real Difference

Blogs are indeed websites, but there are distinct and relevant differences and advantages to both. Most people think of a website as a digital storefront – a place for offering products and services, activities that you can also accomplish with a blog. Then what exactly is the difference between a blog and a website? A […]

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eBay is A Content Marketing Laboratory

eBay is an ideal arena for honing your content marketing skills. When you are selling an item on eBay you can create a traditional advertisement – or you can use content marketing to substantially increase your profits. When a potential buyer searches eBay they are not only looking for information on a specific item, but […]

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The Biggest Risk is Not Taking Any Risks

The headline of this article is a direct quote from an interview with Facebook CEO Mark Zuckerberg, when he addressed a group of Silicon Valley entrepreneurs. In it, he noted that some companies move too slow, and a few too fast. The challenge is to find your place in the middle. This is good advice even […]

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Call Me – Going Beyond Social Media

Today Google announced that they are providing 24/7 live phone support for Google apps customers. This is great news for those of us that have not taken advantage of the full suite of Google apps services because we were not comfortable betting the future of our business on a faceless company. Are you unknowingly doing […]

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Planning for Mobile with 20/20 Hindsight

Those of us who did not grow up with mobile technologies have an advantage. Before mobile we did something that is not now a common practice.  We planned. Even as digital technologies emerged, we continued to plan to assuage the high costs of using the technology. So, notwithstanding the serendipitous benefits of mobile, we learned […]

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Why Real Time Business Blogging is Cool

Blogging has been around for the better part of a decade from some – and more than half that for many of the rest of us. At the BlogWorld Expo last week we learned from a Technorati survey that the majority of bloggers are hobby bloggers.  Only 13% classified themselves as entrepreneurs who blog to […]

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QR codes Make Emotional Connections

QR codes are effective for bringing virtually any form of digital content to people via their mobile devices – and for the most part, that is how they are commonly used. One of the most effective applications of these 2d codes is making a human experience portable, such that it can be easily shared.  One […]

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QR Code Customization and Branding

As QR codes gain increased acceptance, customizing and branding will enhance their value for your business. Customization of QR codes is ideally accomplished by skilled designers – with that investment ranging from hundreds to thousands of US dollars. Clearly, this is out of the reach of most small businesses.  One alternative is Unitag – a […]

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Google+ Pages for Business Are Now Open

Google+ has opened the doors for creating a presence for your business. Not surprisingly, Google+ has named these business profiles as pages – just as they are known over at Facebook. However, that’s where the similarities end. Google+ Pages are Simple and Flexible At 40 million users vs over 750 million for Facebook, Google+ nevertheless […]

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