There is nothing more important to branding than the customer and what they have to say. Traditionally, companies have filtered the conversations surrounding their brands. This is a tactic that gives the customer a reason not to trust your company. The reality is that customers today will be heard. They have many opportunities for accomplishing […]
Why Great Writers Always Cross the Finish Line
November 2, 2011 by
Great writing is not something that naturally emerges from talented individuals. It is the result of doing the work until a result is achieved – regardless of whether that result meets with success. The attribute of finishing what you start is what makes talented writers great – and competent writers better. Runners are often coached […]
Your Content Marketing Store
October 24, 2011 by
Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. It just so happens […]
