If you are the owner of a small business you know that you ARE the business. I’m not talking about wearing many hats, but the fact that your mere presence instills confidence in your customers. This is not only true for small businesses, but also for larger organizations such as Apple, Berkshire Hathaway, or Zappos – […]
How the Facebook Contextual Engine Can Grow Your Business
October 9, 2011 by
Facebook is building a contextual search engine that will readily tell your story and connect you with new social and business opportunities. However, you have to make the effort to learn how to give it the information that it needs to help you. While it may seem that your Facebook experience is determined by Facebook, […]
Why Being Wrong is Right for Business
October 4, 2011 by
Businesses work very hard at being right in order to attract more business – and so do their competitors. If everyone is right there is no differentiation – and no sale. A better strategy is being wrong to be right. Trust Wins Customers Your marketing has to resonate with your audience at an emotional level. […]
Get to Know Your Marketing Angels and Demons
October 2, 2011 by
When you are creating marketing content for your small business there is a demon on one shoulder and an angel on the other. The challenge is determining how that devil is working against you – and the angel for you. In other words – what do they represent when it comes to your creative process […]
