Email Marketing Done Right

When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. Today, […]

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Are Phone Calls a New Marketing Trend?

Over the past few weeks I have been interviewing retail businesses that belong to the same association, and naturally have some things in common.  That’s what you notice on the surface. However, taking a deeper look reveals many differences among them, including their location, years in business (1st, 2nd, and 3rd generation), product mix, competition, […]

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3 Tips for Communicating Your Message with Authority

Have you ever noticed that even some of the best actors have a difficult time as talk show guests? They may be very good at delivering a role that follows a script – but without one there are gaps that leave a space for all kinds of things to happen – some of which undermine […]

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3 Best Practices for Generating Reliable QR Codes

Today I was leafing through a magazine full of ads with QR codes. Unfortunately, most of the QR codes did not work due to some common errors that can be easily remedied. The video above shows how to avoid these these errors, with more specific tips provided below. #1 – Short URL’s Create Cleaner Codes […]

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3 Types of Authenticity

Authenticity is one of those qualities that is not easily defined. It would be more accurate to state that authenticity is defined by different people in different ways – at least that has been my observation. For quite some time we have been talking about authenticity here on the social networks.  And this week at […]

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Why Should We Hire Your Company?

Can you readily provide specific, quantifiable, and relevant evidence that justifies hiring your company? Surprisingly, most companies cannot – not really.  They offer up intangibles such as great customer service, longevity in business, and things of this nature. When you consider how much work goes into attracting new business, doesn’t it make sense to be […]

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4 Ways to Clean Up Your Site for SEO

You already know that serving up valuable content that gets consumed and shared is the primary way to have your site ranked higher by Google – especially if those inbound links are from other sites of authority. Did you also know that Google interprets subtle signals that your site may be sending that could be […]

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Intentional Engagement is Your Responsibility

The social web is a big place that is only getting bigger and more complex. Now is a good time to reign it in to more effectively engage and accomplish your personal and small business objectives. Every day we all associate with a few more friends, fans, and followers.  For the most part, that’s why […]

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Google Adwords Express for Local Small Businesses

Yesterday Google launched Adwords Express for local small businesses. This video that Google created to promote Adwords is not necessarily instructional, but it is entertaining – and should serve as a wake-up call to local small businesses who are relying on traditional methods to generate leads. Your Local Small Business Indeed, there are many small […]

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