When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. Today, […]
3 Best Practices for Generating Reliable QR Codes
Today I was leafing through a magazine full of ads with QR codes. Unfortunately, most of the QR codes did not work due to some common errors that can be easily remedied. The video above shows how to avoid these these errors, with more specific tips provided below. #1 – Short URL’s Create Cleaner Codes […]
4 Ways to Clean Up Your Site for SEO
You already know that serving up valuable content that gets consumed and shared is the primary way to have your site ranked higher by Google – especially if those inbound links are from other sites of authority. Did you also know that Google interprets subtle signals that your site may be sending that could be […]
Google Adwords Express for Local Small Businesses
Yesterday Google launched Adwords Express for local small businesses. This video that Google created to promote Adwords is not necessarily instructional, but it is entertaining – and should serve as a wake-up call to local small businesses who are relying on traditional methods to generate leads. Your Local Small Business Indeed, there are many small […]