The title of this article is a quote by Apple CEO Steve Jobs. Is it a valid statement? Here’s a personal example that will help you to decide for yourself. First Start with Awareness Too often we think of creativity as a complicated process that only works when the stars align – when everything is […]
How to Write an Article Faster
June 16, 2011 by
Writing faster is writing better. You want to write faster to make the most of your time. Though, it’s interesting that your best writing happens when you make the effort to speed up the writing process. Here’s how. Have the Intention to Write Fast This simple tip for writing faster may be the most important. […]
How to Stay Top of Mind with Prospects, Customers, and Advocates
June 15, 2011 by
Staying top of mind with prospects, customers, and advocates is essential for growing your business. There is an easy way to do this that requires almost no effort. In fact, it may not require any effort at all. A couple of months ago I was the keynote speaker for a diverse group of small businesses in […]
Why Groupon is Bad for Small Business
June 13, 2011 by
Groupon is like Super Bowl advertising. It definitely creates awareness, but it does so at a price – one with consequences that should be carefully considered. Much has been written about the direct costs of running a Groupon campaign. However, it’s the side effects that bother me. And they extend long after that Groupon has […]
How To Run a Smarter Business
June 12, 2011 by
Running a smarter business is an uncomplicated endeavor – provided there is a clear vision, a process for systematically learning from mistakes, and a commitment to productive habits. Know Where You are Going A clear vision of the value your company provides to a specific community is essential. Surprisingly, this beginning step is where most […]
How To Make Your Marketing Memorable
June 8, 2011 by
To make your marketing memorable you have to make it so colorful, so exciting, and so different from anything that has previously been imagined that it cannot possibly be forgotten. The foregoing statement is an adaptation that paraphrases a quote from Moonwalking with Einstein: The Art and Science of Remembering Everything, by Joshua Foer. It’s […]
Are You Joyful When You Write?
June 6, 2011 by
Writing is a creative process – one that requires something more than focus to produce favorable results. The last few weeks I have been in a writing slump. The quality of my work has ranged from acceptable to exceptional. However, until I made a significant breakthrough, the process for achieving it all could only be described […]
