How To Be the Solution To the Right Problems

You can effectively differentiate your business by being the best at helping your customers understand problems they don’t know they have. Identifying hidden problems not only sets your company apart, it creates alignment between that problem and your solution.

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Game Day – Increase Productivity with A Weekly Theme

In any given week there is usually one high value activity that takes precedence over everything else – one that if successful will dramatically enhance your professional standing and personal confidence. With proper focus, these events can actually energize you and help you to more easily complete your other necessary activities.

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3 Social Media Responsibilities for Every Business

Every business is responsible to its customers and the communities they serve. Now that the social web is the central place where we all go to find solutions to all kinds of problems, there is an expectation of every business being there – ready, willing, and capable of providing solutions for your current and future customers.

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Use The Way You Were Before Social Media to Your Advantage

Small businesses are so overwhelmed with social media that they are paralyzed with respect to either getting started – or maintaining forward progress. The solution to this is simple – go back to the way you were. Capitalize on what worked to grow your business before social media.

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The Science of Social Media – It's in the Omelette

When it comes to getting better results with your social media networking and marketing, there simply is no scientific formula. There is only you and your best effort – using your business experience and willingness to experiment with one variable at a time – while trusting your gut about what is right for you business.

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Do You Need More Social or More Media?

One of the challenges many small businesses have with social media is building and sustaining engagement. The reason for this is that we all approach our social networking and marketing differently – some placing more emphasis on social, and others more on sharing quality content – the news. The truth is you need both.

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Growing

How do you know you are growing? It may be as simple as feeling good about life – knowing that you are making progress. I like to think of growth as building on the past – learning from mistakes or taking any result and creating something from it.

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3 Reasons Why the Best Engage

Everyone has a voice today, and this includes every single person you have every come into contact with. One chance encounter can make a difference, either positively or negatively. The best know it all depends on the nature of your engagement – or not.

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Do the Work Now Free on Kindle at Amazon

If you aren’t familiar with the Domino Project you should be. This venture is the brainchild of uber-marketer Seth Godin, and it’s one that is gathering momentum just like a tumbling line of of dominoes. Today the Domino Project released Do the Work by Steven Pressfield free on Kindle.

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Introducing Facebook Studio – A Learning Lab for All Marketers

Facebook recently launched Facebook Studio, a community site that seeks to serve the mutual needs of Facebook, media agencies, and small business marketers like you and me. Facebook Studio is resource that will help you to do this on the most active website in the world – one where your future customers are hanging out.

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