Engage and You Will Get What You Want

April 18, 2011 by

One of the secrets of the universe is you get what you most and least want. If you learn how to apply this principle to your content creation – you will be more effective with your social media marketing. The key is keeping your focus on your audience – that’s what you want, isn’t it?

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The Yoga of Small Business Marketing

April 17, 2011 by

The purpose of yoga is to unify the body, mind, and spirit. When this happens life tends to go your way – you are happy and that spreads to those around you. When you take 5 actions to achieve yoga with your marketing, everyone will be happier – you and your customers.

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Friends, Followers, Fans, Likes, and Recommendations

April 14, 2011 by

Personal recommendations are the holy grail of networking. If you make a recommendation you are validating that person, company, or product. Google +1 is asking you to do exactly that, which is why it may prove to be a social networking game-changer.

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Your Small Business will Like Google +1

April 13, 2011 by

Despite Facebook’s potential for dominating social search, Google is once again proving that they are not only committed to holding their ground, but they also have a strategy for doing so. You can sit back and wait, or you can take a few simple actions now that may prove to be invaluable for bringing in new business.

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The Lessons of Falling in Love with Social Media Technology

April 12, 2011 by

Goodbye Flip. You taught us that social media is about engaging with people. The technology is just along for the ride – and probably a short one at that.

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Square Makes Credit Card Transactions Simple and Mobile

April 11, 2011 by

Square is a handy mobile app that allows anyone to use their iPhone, Android, or iPod to accept credit cards – either by swiping the card or keying in the data. Many purchases are impulsive. Using Square to take advantage of that behavior could mean making a sale that may not otherwise be possible.

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How To Get Paid for Your Expertise

April 10, 2011 by

To get paid for your expertise you have to firmly believe in its value, package it in a way that makes it useful, and personalize it to build a distinctive brand.

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How to More Consistently Perform at Your Highest Level

April 8, 2011 by

Nobody can run in high gear all of the time. However, taking notice of those situations when you do will help you to more consistently perform at higher levels – by better understanding what takes you there.

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How to Categorize Your Facebook Page to Generate More Business

April 7, 2011 by

Facebook is now asking selected Page admins to confirm the category for their Pages. Why? Facebook is intentionally forcing you to pick a specific category from a list so that they can more readily index your business Page and use it to send more traffic to it via ads that generate revenue for Facebook.

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Communing is a Valid Strategy for Building Community

April 4, 2011 by

It’s interesting to notice that the origin or root of the words communication and community – two that we frequently use with regards to social media networking and marketing – is commune. When you commune or align with your community in every way, you demonstrate that you understand them -their needs, challenges, and opportunities

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