If you are actively participating in the day-to-day operations of your business, then you are well positioned to take full advantage of a number of social media influenced trends that will keep you an your small business relevant to your customers.
Funny Things Happen Behind the Scenes
February 3, 2011 by Jeff Korhan
Sharing stories about the positive qualities of your business environment will encourage the behavior that creates them. That alone is one reason why more small businesses should be blogging – for their community and those in the workplace that serve them.
Two Essential Social Media Marketing Practices
February 2, 2011 by Jeff Korhan
Your job with social media marketing is to create content for Google and the other traditional search engines, while also using the social networks to personalize it so that you are encouraging conversation on the respective social networking sites that will soon be launching their social search engines.
A Versatile QR Code Generator
February 1, 2011 by Jeff Korhan
Kerem Erkan is an enhanced QR code generator that allows you to create QR and other 2d codes for purposes that range from linking to Web urls, sending an email, creating a vCard or Google Map, and most recently added – creating a code that not only links to your Twitter address, but also embeds your Twitter avatar or image within it.
Regulating Social Media is a Bad Idea for Business
January 31, 2011 by Jeff Korhan
Overly restrictive social media policies that focus on what could go wrong, as opposed to what could develop if you provide simple guidelines and trust your employees to use good judgment are a bad idea.
Are Your Core Values Evident in Your Social Media Marketing?
January 30, 2011 by Jeff Korhan
Small businesses today need to be authentic with all of their constituents if they expect to achieve sustainable profitability in this increasingly transparent business environment. One way to get a handle on this is by achieving clarity on company values. These core values shape the culture of a company, but only if there is a process is in place that ensures a genuine commitment to them.
What Your Business Needs to Know About Social Graphs
January 27, 2011 by Jeff Korhan
Your social graph is a digital map of your personal identity, your primary Facebook friends and everything you share with them. This context tells a great deal about you – who you are, and by associations and comparisons, who you are not. All of this is going to take the accuracy of search to breathtaking levels.
Use Social Media to Give Price Shoppers What They Want
January 26, 2011 by Jeff Korhan
Price shoppers find the best price because they are good at research. Give them the content they want to weight against that price to make a go or no go decision.
The Value of Digital Content Marketing Assets for Small Businesses
January 24, 2011 by Jeff Korhan
If you are actively blogging, you too are building a digital asset that creates significant value for you and your company. For one thing, it opens doors. Your earned credibility makes you a player in your industry, and that also means the best projects and resources will seek you out.
Social Media Potentiality
January 23, 2011 by Jeff Korhan
The magic of social media is what happens when you bring the potentiality of your thoughts and ideas to a larger audience – amplifying them with the energy of everyone that is aligned with them. Amazing things can happen when you follow your intuition and take notice of apparent coincidences that in reality are synchronous events that are packed with potentiality.
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