In challenging economic times such as these, consider measuring your work against benchmarks of what is possible, as opposed to what is presently being done. This will help you avoid outside influences that will distract you from what matters most for your small business.
Free-for-All Web Marketing – Part 1
September 27, 2010 by Jeff Korhan
Freely sharing content on the Web is one of the most powerful methods of marketing available to your small business today. Yet, it is also one of the most misunderstood.
Productivity Simplified
September 26, 2010 by Jeff Korhan
Regardless of the type of work you do, you can simplify your productivity by focusing on the necessary elements: It’s a simple matter of managing your time, ideas, and the tools that work best for you.
Customer Driven SEO Leads You to Their Favorites
September 23, 2010 by Jeff Korhan
It is no coincidence that what is relevant to your customers is also what works to achieve higher search engine rankings with Google. This is why I always recommend small businesses optimize for their prospects and customers first, and for the search engines second.
I Agree with Mark Zuckerberg
September 22, 2010 by Jeff Korhan
When you make social into something that is nothing more than a check-box on a list, then you have lost the one thing that makes it social – YOU! It’s not a layer. It’s the foundation.
SAY What?
September 22, 2010 by Jeff Korhan
The handwriting on the wall is now etched in stone. TypePad has been acquired by ad network VideoEgg. VideoEgg actually acquired Six Apart, which is the parent company of TypePad and Moveable Type. Moveable Type is the platform used by mega blog Huffington Post, as well as many others. Does this mean changes for TypePad […]
Why Mobile Marketing is Essential for Your Small Business
September 20, 2010 by Jeff Korhan
Small businesses do not have the resources of larger companies, which is why they have to rely on what they do best – being flexible and maneuvering with greater speed. This is why mobile devices are ideal for capitalizing on your small business capabilities.
True Expertise Breaks Through to The Audience
September 19, 2010 by Jeff Korhan
When expertise is capably delivered to your audience, customers, or clients, it will be readily received, enthusiastically consumed, and more likely to be acted upon. And you will make a difference as a result.
What Does Your Blog Writing Style Say About You?
September 16, 2010 by Jeff Korhan
As you begin to naturally develop compelling and practical content, the next step is to develop a readily identifiable style or persona to accompany it.
Where Do You Get Your News?
September 14, 2010 by Jeff Korhan
A recent Pew Report indicates nearly 34% of the respondents in their survey are now getting their news online. This is significant for small businesses. While radio and newspaper news sources are losing ground, television is indeed holding its own. Yet, what is significant is that most small businesses have never had the financial wherewithal […]
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