This is Episode 39 of This Old New Business weekly business podcast with Jeff Korhan. Joel Boggess is the co-host with Dr Pei of ReLaunch, a Podcast show that has earned several awards and grown by over a factor of 10 in just it’s first year. Joel’s earlier career as a traditional broadcaster made for a natural transition […]
3 Website Optimization Tips that Sell
April 27, 2015 by Jeff Korhan
As you know, selling with social media involves driving traffic to your primary website and subscriber list so you can convert that interest into profitable outcomes. So, let’s talk about how to better optimize your website content. #1 Answer the Most Important Questions In my social selling program at Social Media Marketing World 2015 […]
Team Building: How to Train for Productivity and Profits
April 24, 2015 by Jeff Korhan
This is Episode 38 of This Old New Business weekly business podcast with Jeff Korhan. Shelia Butler is the co-founder of a multi-million dollar business whose success relied heavily on organizing productive and accountable teams. In this episode we several aspects of team building, including mentoring, leadership and accountability, and knowing when to make the difficult, but necessary […]
Business Leadership: Moving from Connections to Relationships
April 17, 2015 by Jeff Korhan
This is Episode 37 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn believes the foundational principles of business never change, just their application, which is why he recommends being an early adopter of technology and practices for leading your industry in a digital, social, and global world. In this epidode Mark proves he […]
Nurture Marketing: How to Be Remembered When Buyers are Ready
April 10, 2015 by Jeff Korhan
This is Episode 36 of This Old New Business weekly business podcast with Jeff Korhan. Randall Craig attributes his business success to the implementation of systems that automate strategic touchpoints for adding value and nurturing relationships with prospective buyers and clients. Think of it as content marketing on autopilot. When you listen to the audio you will probably […]
Small Business Taxes: How to Pay the Right Amount
April 3, 2015 by Jeff Korhan
This is Episode 35 of This Old New Business weekly business podcast with Jeff Korhan. Paying taxes is one of the unavoidable responsibilities that every small business owner shares, and it turns out that the challenges involved are often the same, regardless of the industry. In this episode Barbara Weltman offers guidance and better practices developed from decades […]
How to Tell Your Business Story
April 2, 2015 by Jeff Korhan
I’m often asked how one should go about telling their business story. There is often confusion about whether the story should be about the business and what it does, or about the customer and how they are served by the business. To show you how this works I’m going to break down and reconstruct a […]
Social Selling: Getting Buyers to Know, Like and Trust Your Business
March 23, 2015 by Jeff Korhan
This is Episode 33 of This Old New Business weekly business podcast with Jeff Korhan. Today we are going to talk about social selling, more specifically, using social media to sell. Some people will tell you that you cannot use social media to sell. In my opinion that is because they do not understand successful selling is not […]
Business Blogging: How to Build Trust and Gain Customers
March 13, 2015 by Jeff Korhan
This is Episode 32 of This Old New Business weekly business podcast with Jeff Korhan. Page Machines is an SEO company located in Miramar, Florida. Whether you yourself are business blogging or you oversee the blogging of others, you will enjoy this show. In addition, Local Seo Services to personally managing her own blog for more than a […]
Become One With Your Ideal Audience
March 9, 2015 by Jeff Korhan
This is for you. That’s the voice of online content that connects with its ideal audience. It speaks from a place that says, “We think you are going to like this.” My research for presenting social media and content marketing programs at several different green industry (landscape companies) this year revealed some good news: More companies […]
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