Your message on this social Web will always be more interesting, and therefore, more memorable when it is embedded within a personal story. It certainly works for me as a professional speaker, as this is the number one comment I hear from my audiences – “loved the stories and practical examples.” And it works the […]
Why Flickr Will Not Flameout for Small Business Marketers
June 24, 2010 by Jeff Korhan
In addition to to the recent improvements this week at Flickr that make for a superior user experience, there are other reasons why photos will continue to hold their own on this social Web. Flickr Facelift The most noticeable improvement on Flickr is that the images are now 30% larger. It really makes for a […]
Social Media Observations
June 23, 2010 by Jeff Korhan
One of the challenges for those of us that help others with their social media work is meeting them where they are. These personal observations are as relevant for beginners as they are for the rest of us. There are Few Social Media Experts It's one thing to call yourself an expert, and another to […]
Collaborative Communities Work
June 22, 2010 by Jeff Korhan
When you allow a community to work together to solve problems, you get a better result because they are self-motivated to develop collaborative solutions. My 18 year-old is working two summer jobs – one as a lifeguard at the local pool and another as a "model" for an outlet of a national retail clothing company. […]
10 Advantages of a Blog as Your Social Media Hub
June 21, 2010 by Jeff Korhan
Blogging requires an investment of time that can sometimes be difficult to justify. Here are some of the advantages to blogging that will help you stay focused on maintaining it as your central presence on the social Web. 1. Ownership – You own your blog for life when its address is a unique URL that your […]
YouTube Launches Free Video Editor
June 20, 2010 by Jeff Korhan
If you would like to do some basic editing to your videos, then the new online video editing tool that YouTube now provides may be just what you are looking for. Do You Need to Edit? For the most part, I believe unedited videos will serve you best on this social Web because that raw […]
Small Business SEO
June 17, 2010 by Jeff Korhan
Search engine optimization (SEO) seems to be a challenging endeavor for small businesses. For this reason, I'm going to share a few simple tactics that have worked for me and my clients. These will help you to score a few wins that you can then build on. To be fair, this will work best if […]
New Facebook Tips
June 16, 2010 by Jeff Korhan
Here are a few Facebook tips that I have learned about in the last couple of weeks. All of them may save you a gigantic headache someday if things go …well, the way things tend to go on the largest social network on the Web. Back-Up Your Contacts Most of us know that we can […]
Blog and Article Writing Breakthroughs
June 15, 2010 by Jeff Korhan
Why is it that writing a short article or blog post can sometimes become an agonizingly frustrating process? There are only two reasons for this: Fear and Desire. Fear and Desire You are either thinking that your writing won't be good enough, or you are trying too hard to make it a work of art. […]
Social Media Calls for Candor – Not Commercials
June 13, 2010 by Jeff Korhan
Small businesses may not be the only ones that are late to the social media party. It turns out global corporations are also in the dark when it comes to recognizing how marketing has changed in this increasingly social business environment. When I watched a couple of television commercials yesterday, I really felt bad […]
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