Do You Have a Social Media Callback?

"A girl phoned me the other day and said….. Come on over, there's nobody home.  I went over.  Nobody was home."     Rodney Dangerfield Rodney was the master of the callback.  What's a callback?  A simple word, phrase, or sound that is clearly identified with you – and only you.  And what was Rodney's callback?   […]

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Before You Drink the Social Media Kool-Aid

Build a Great Bio that is a Clear Statement of Your Purpose:   What You Do, Who You Do it For, and How they  Benefit. Thanks to people like me who have been pounding the drum, a new segment of marketers are ready to jump head-first into the social media networks.  I encouraged exactly that in […]

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How To Make Your Blog Better

Be Memorable. How do you do that? Take Inventory Take Risks Take Action Taking Inventory Take inventory of what you do well. Mine the skills that have always worked for you.  Then show us how you do it.  Most of us underestimate what we do well.  I suggest you overestimate yourself.  Why?  What you do […]

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How To Build a Business Legacy with Your Blog

Make it Simple, Strong, and Social. Blogging is the most powerful marketing tool available to any business marketer today – without exception.  It is the great equalizer.  Whatever you do well, it amplifies it.   And unlike your other social media networks, you own the content you create.  That is why it is also your legacy.  […]

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A New Year of Opportunity – Once in a Blue Moon

You will only be able to greet a New Year like this one – well, once in a Blue Moon. Like me, you may never have actually understood what a Blue Moon is – other than a span of time that your mother promised you would pass until the nearly impossible would occur! Well, guess […]

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A Social Media Channel with Unlimited Bandwidth

It’s meditation.  Stay with me and I’ll show you how. Yesterday, I made a post on how to improve and extend  your vision to accomplish more in 2010.  Near the end of that post I made a recommendation that you should consider learning meditation.  Today I will explain why.  And if you are a social […]

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How To Improve Your Vision

Make it younger.  It's a game. Yesterday I went to the optometrist.  His testing indicated my vision has actually improved.  Now that may be a shock to some people, due to the fact that we are all advancing in age, but not to me.  I've always contended that your physical vision is a direct function […]

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How to Simplify Your 2010 Planning and Collaboration

Make a list.  Simple. Or is it?  In this time of new media augmented reality, it is easy to go gaga over what technology can do for you.  Before you know it, you are so wrapped up in a loop of systems you forget the basics that got you here, namely, the venerable to-do list. […]

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Social Media Ideas for Managing a Snowstorm

Here's how I would use social media if I were a snow plowing contractor. This is a business where safety is paramount.  Phrases like "zero-tolerance" are used to establish the level of service customers expect to keep their facilities safe – and their legal teams idle. I should first note that I owned a snow […]

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Small Business Trends for 2010 – Part 3 of 3

If you are new here, this is the third post in a series.  Here is the leading post on  Small Business Trends for 2010.  And here is the previous, or 2nd post in the series on Collaborative Markets.    Sustainable Communities Organizations of people are evolving from exclusivity to inclusiveness.  This creates more sustainable communities […]

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