The evolution of content that drives social media engagement is clearly moving to a level that will test the skills and commitment of online business marketers. One reason for this is that we are no longer just working with, but also living in a world that expects content that perfectly suits their every need and […]
How Feelings and Experiences Move Buyers to Action
December 13, 2013 by Jeff Korhan
Legendary sales trainer and motivational speaker Zig Ziglar often stated that selling is essentially a transference of feeling. While logic is part of our decision making equation, people are more often moved to action for emotional reasons – and that includes responding to your social media marketing. Understanding how to create contextual experiences that move people to […]
Stories Are The Holy Grail Of Content Marketing
December 8, 2013 by Jeff Korhan
Parents have long understood that the best way to convey a message is through story. Santa Claus, the Easter Bunny, and the Tooth Fairy, among others, are real to young children because of the many stories that vividly capture their magical qualities. Of course, the objective for doing so is to influence behaviors. As marketers, […]
Celebrating the Small Business Community
November 29, 2013 by Jeff Korhan
Tomorrow is Small Business Saturday. It’s a day that may not necessarily be on the radar of of many consumers, but it is one that is especially important for local small businesses. Small Business Saturday is an initiative that was created to bring greater awareness to the small businesses that form the foundation of the […]
How Live Events Enhance Social Networking and Marketing
November 25, 2013 by Jeff Korhan
In the days before digital, if you wanted to network you had to get out of the office. That’s where we developed relationships and consummated deals.Telephones were only used to supplement those live interactions. Live events are where you experience firsthand the energy and enthusiasm of other like-minded people who share your interests and business […]
7 Reasons for Making Gmail Primary
November 18, 2013 by Jeff Korhan
Are you frustrated with the daily onslaught on your email inbox? You want to stay in touch, get a response to important requests, and appreciate specials offers from time to time. Yet, managing all of this not only takes time, it can literally suck the energy out of your day. Web-Based Email Enhances Connectivity While […]
How Selling Builds Your Tribe
November 15, 2013 by Jeff Korhan
The practice of selling is traditionally considered a transaction or event in which there is an exchange of value between the buyer and seller, and presumably close to equal value. If selling it is indeed an event, then by definition it has to be considered an ending. No wonder most people find selling and associated […]
The New Motivational Speaker
November 11, 2013 by Jeff Korhan
The business of educating, inspiring, and educating audiences can be one of the most rewarding careers when the audience gets everything they expected and more. This is the challenge for professional speakers and meeting planners These days audiences are better educated, and thanks to abundant digital and social media, have pretty much seen and heard it all. […]
Social Media Success in Two Words or Less
November 4, 2013 by Jeff Korhan
How is your business leveraging the unique qualities of each major social media channel? One of the commonly expressed social media challenges is communicating a congruent business or brand message while managing multiple social channels. The solution is to distill the primary success factor for each social media channel into just a couple of words – […]
Google+ Rolls Out Personal URLs for Everyone
October 30, 2013 by Jeff Korhan
Sometime last year Google+ began rolling out personal URLs for notable people and organizations. Just yesterday I received my invitation to do the same, and I gladly accepted. Why? The Social Web and Search are Getting Personal The implications of this are more than just shortening your Google+ URL to something that is memorable. This […]
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