In competitive markets the differentiation of products and services is challenging, with many consumers not able discern a noticeable difference. This leads to commoditization and the aggressive price competition that naturally follows. The solution is to develop a process that profiles the unique characteristics and capabilities of your company – then lead your selling with […]
3 Facebook Hashtag Marketing Tips
June 13, 2013 by Jeff Korhan
The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those […]
Connected Economy Alignment is Value
June 8, 2013 by Jeff Korhan
In this connected economy, the challenge is not connectivity – but alignment. If you look for differences you will find them; and if you seek alignment, cooperation, and collaboration, you will find that too. This is why learning to effectively manage your business networks is without question the key to your business success. Alignment is […]
Every Business is Now a Media Company
June 2, 2013 by Jeff Korhan
There was a time when every business courted the media. They (the media) were rightfully considered business partners because they could significantly help any company interested in publicizing an event or similar happening as news. Today, every business (large or small) is now its own media company – and that is a responsibility that should not be […]
5 Tips for Using LinkedIn Contacts
May 23, 2013 by Jeff Korhan
LinkedIn is in the process of rolling out LinkedIn Contacts. In addition to several new features that are giving it a new look and feel – if offers enhanced functionality for better managing your relationships and social engagement. There is no question that all of the major social networks want you to use their service as your social […]
Social Marketing is Relationship Selling
May 17, 2013 by Jeff Korhan
Mainstream small business will more reliably get better results from social media if they view it more as selling than marketing. Why? Because effective relationship selling is personal, and now marketing is too. As social influences continue to profoundly affect business, just about every business activity is going to require relationship building skills. Traditional marketing or advertising was […]
If I Were Starting Social Media from Zero
May 13, 2013 by Jeff Korhan
A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Just like that, thousands of shares that had accumulated over a period of nearly seven years had vanished. Why is this significant? Social sharing is what is known as “social proof.” It’s evidence […]
Social Media is Still Uncharted Waters
May 10, 2013 by Jeff Korhan
When you are embarking on a journey whose destination is uncertain, you have to get comfortable with uncertainty. When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. These are uncharted waters. Everyone is still learning. So, small businesses simply […]
Why The Best Products are Souvenirs
April 28, 2013 by Jeff Korhan
Marketing expert Seth Godin has more than once noted that a book is souvenir – a vessel for ideas that allows them to be readily used and shared. I believe we can further expand on that idea. Have you ever considered that the products and services your small business creates are souvenirs too? What Exactly […]
Small Business Social Media Accountability
April 19, 2013 by Jeff Korhan
Recent tragic events here in the United States (and around the world) have heightened awareness of the global reach of media, especially social media, and the consequences for businesses using it. Small business advertising has historically been local, making it easy to craft messaging that is appropriate for the targeted audience. However, now any piece […]
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