Winning in The Subscription Economy

March 25, 2016 by

“In order to draw meaning from an example it doesn’t have to be from your world.” – Malcom Gladwell Mind Blowing Facts Amazon, Facebook, Google, and Apple have a combined market cap (total market value of outstanding shares) of approximately $1.72 trillion US Dollars. This equates to the GDP of Canada, thereby making them collectively […]

Read the full article

Share
Tweet
Share2
Pin
2 Shares

Get Motivated: How to Turn Setbacks into Success

March 18, 2016 by

This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute […]

Read the full article

Share
Tweet
Share4
Pin
4 Shares

Podcast Guest: How to Be the One that Gets Invited Back

March 11, 2016 by

This is Episode 66 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared […]

Read the full article

Share
Tweet
Share11
Pin
11 Shares

Google Analytics: How to Build Better Website Traffic

March 4, 2016 by

This is Episode 65 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich gives us the essentials that small businesses need to use Google Analytics well to learn about the visitors interacting […]

Read the full article

Share
Tweet
Share28
Pin
28 Shares

Make People Feel Something

February 27, 2016 by

The customer experience, in my opinion, is getting people to feel something appropriate for the stage of the buyers journey they are in. Curious about your business because they’ve heard good things. Excited to meet you because they like what they’ve learned from that first interaction. Patient to give you the opportunity to explain your […]

Read the full article

Share
Tweet
Share2
Pin
2 Shares

Business Networking: The Art of Connecting, Learning and Helping

February 19, 2016 by

This is Episode 64 of This Old New Business weekly business podcast with Jeff Korhan. Michael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way, since he’s really into box and […]

Read the full article

Share
Tweet
Share4
Pin
4 Shares

Professional Speaker: How to Get Paid to Speak to Your Target Audience

February 12, 2016 by

This is Episode 63 of This Old New Business weekly business podcast with Jeff Korhan. There are thousands of live events hosted every day in search of talented speakers, with the most in-demand ones getting paid handsomely for that responsibility. If this sounds like something you have wanted to learn more about, you’ll want to listen to this […]

Read the full article

Share
Tweet
Share3
Pin
3 Shares

Editorial Guidelines: How to Publish Content that Builds an Audience

February 6, 2016 by

This is Episode 62 of This Old New Business weekly business podcast with Jeff Korhan. In this, our first 2016 episode of This Old New Business we discuss why breaking your publishing schedule is not a good thing to do, but it’s better than publishing content that does not merit the attention of your audience. Maybe you could […]

Read the full article

Share
Tweet
Share3
Pin
3 Shares

Market Like an Underdog

January 22, 2016 by

The customer experience has fascinated me since I studied marketing in college. One might even say I’m obsessed with it. Last week I was having dinner in the hotel restaurant. When my meal was served the waiter quickly turned away. Just a moment later I noticed there was no pepper on my table like all […]

Read the full article

Share
Tweet
Share4
Pin
4 Shares

Customer Experiences are Marketing

January 15, 2016 by

Marketing is more than just information that introduces products and services. Marketing is the experience of buying your products. It is also the experience of using the product. It is the experience of returning a product that does not perform as expected. To prevent that one, marketing can be helping the customer get more from […]

Read the full article

Share
Tweet
Share3
Pin
3 Shares