As many of us approach the close of another calendar year, we begin to look forward to starting the new year fresh. The truth is we can do that any day with our social media communities, but there is something about getting together with family and friends at this time that helps us to reflect […]
The Icarus Deception – Work is Art
December 20, 2012 by Jeff Korhan
The process of doing what you were meant to do can be frightening, and that is why its accomplishment is so rewarding. For one thing, you just may fail. In fact, honing your skills into a viable practice requires that you fail, because the perspective gained from failures and challenges leads to creating your best […]
How to Author, Publish, and Market Your Book
December 13, 2012 by Jeff Korhan
It has been said that there is a book within each and every one of us. While the greatest challenge may seem to be writing your novel or non-fiction business book – and it is indeed a challenge to do it well. That is nothing compared to getting those books into the hands of readers. […]
Engage Social with Your Sales Process
December 8, 2012 by Jeff Korhan
While social media is becoming part of the fabric of our personal lives, it is far from mainstream when it comes to mainstream businesses. You may be surprised to learn that percentage of businesses NOT using social media is much greater than those that are. Actively using social media does not mean you have a […]
The Facebook Trust Dilemma
December 3, 2012 by Jeff Korhan
The recently announced Facebook Job Board has inherent risks for everyone – users, advertisers, and Facebook itself. Facebook became what it is today by innovating – “moving fast and breaking things.” While that may be a viable strategy for a start-up, by social networking standards they are now an established business. Do you think IBM […]
Thank You All
November 22, 2012 by Jeff Korhan
It is Thanksgiving here in the United States and I’d like to thank all of you that have crossed my path, and those who will do so some time in the near future. Thank You Friends I am thankful for how social media has connected me with so many interesting people that I would not have […]
Using LinkedIn to Attract Business
November 15, 2012 by Jeff Korhan
LinkedIn can help you accomplish multiple business objectives, from attracting business leads, to recruiting new talent, and discovering potential opportunities for partnering. Attraction is Alignment To get what you want in business today you need to consider the expectations of your target audience. If you are looking for talented recruits you need to know what they […]
Content Marketing Choice-Making
November 11, 2012 by Jeff Korhan
The creation of abundant online content necessarily encouraged content curation, the practice of sifting through it to then share only the information that is most relevant to respective communities. Always on RSS feeds allow for easily filtering content by selecting the best sources to include in curated streams. While there is value to this type […]
Writing to Remember
November 4, 2012 by Jeff Korhan
Writing, and writers block especially, are based on the idea that you are creating something. The truth is you are simply remembering, and that will happen naturally if you simply show up and start writing. Any adult has had enough life experiences to fill multiple books. They only need to sit down and start writing and […]
3 Ways Content Marketing Makes Every Business Better
October 26, 2012 by Jeff Korhan
One of the reasons many businesses do not create and publish online content to serve their communities is the assumption it has already been done. This false assumption ignores the fact that most problems are chronic and original perspectives are the only way to slowly break them down to develop sustainable solutions. There are 3 […]
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