The crowded bar test is a simple method for determining the best words or phrasing to communicate an essential message – especially in distracting environments or circumstances where attention spans are short, which of course is most of the time in our fast-paced business environment. Memorable is More Important Than Meaning Whether you are launching […]
Manipulate Google at Your Own Risk
April 22, 2012 by
In your real life you are a stand up guy or gal who would never consider misleading anyone. If that is true, then why are so many marketers still using a search engine optimization company to help with manipulation tactics of old to trick Google into ranking their site more highly? The word on the […]
The Positive Focus Practice
April 20, 2012 by
One of the most powerful tools for maximizing results from your work is a weekly practice of building on your successes. The positive focus practice is a simple exercise of rehearsing the successes of the previous week, acknowledging what worked (or didn’t), and then taking specific actions to enhance the positive and eliminating the negative […]
3 Success Criteria for Any Business Marketing Platform
April 8, 2012 by
Historically, the greatest challenge for marketers was reaching their target audience. This not only required an understanding of marketing skills, but also relationships with the media and the dollars to engage their capabilities. Now anyone, and especially any business, can (and should) build a platform for reaching their ideal customers. The traditional barriers to building […]
