Media channels are designed to broadcast programming – but not just for anyone that happens to tune in. Channels are typically designed for a target audience that is most receptive to the content being delivered, and the medium delivering it. Thus, managing your social media channels requires a balance – one that carefully considers the […]
Imitators and Redefining Expertise
February 17, 2012 by
In the pre-digital era of publishing, the printed word carried a great deal of authority. The assumption by the general public was that “they” would never print anything if it wasn’t true. Of course, back then publishing was confined to established media outlets that employed professionals who were held accountable. Now anyone can publish, and […]
Practice and The Need to Fail
February 8, 2012 by
Getting results in business not only involves failure – it demands it. The Only True Failure is Inaction If you are going to succeed at anything you have to take action. The only true failure is the failure to act – one that is often the result of fear. If you take action and […]
Ambiance for Writers
January 31, 2012 by
Writing is a skill – one that is highly sought after these days when there is such a thirst for quality online content. If you are a writer you know the challenges – including the distractions. Writers know that getting into and staying within “the zone” (or whatever you want to call it) is essential […]
