This week Google launched Google Currents – a well-designed application that takes mobile to another level by bringing all of your digital magazines together into a friendly interface. As a business, your digital magazine is your blog – and Google Currents is designed to help you distribute that expertise to your target audience via their mobile device. […]
The Cardinal Rule of Content Marketing
December 7, 2011 by
When people encounter situations and circumstances that are complex – and open to interpretation, their only saviors are clarity and simplicity. That’s the role of content marketing. Consumers today are looking for answers – solutions that solve their problems without compromise. Imagine that you are responsible for a project that requires fastening pieces of lumber […]
5 Best Practices for Local Small Business
November 26, 2011 by
Today is Small Business Saturday – a day dedicated to supporting small businesses in local communities. Much of the publicity surrounding this marketing effort to create awareness for small businesses is on the word small. Yet, isn’t being local more relevant? Location is often what differentiates small businesses that are part of the fabric of […]
