Marketing Keynote Speaker, Author and Consultant - Jeff Korhan

Google+ Pages for Business Are Now Open

November 7, 2011 by Jeff Korhan

Google+ has opened the doors for creating a presence for your business. Not surprisingly, Google+ has named these business profiles as pages – just as they are known over at Facebook. However, that’s where the similarities end. Google+ Pages are Simple and Flexible At 40 million users vs over 750 million for Facebook, Google+ nevertheless […]

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Let Your Customers Own Your Brand

November 6, 2011 by Jeff Korhan

There is nothing more important to branding than the customer and what they have to say. Traditionally, companies have filtered the conversations surrounding their brands. This is a tactic that gives the customer a reason not to trust your company. The reality is that customers today will be heard. They have many opportunities for accomplishing […]

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Why Great Writers Always Cross the Finish Line

November 2, 2011 by Jeff Korhan

Great writing is not something that naturally emerges from talented individuals. It is the result of doing the work until a result is achieved – regardless of whether that result meets with success. The attribute of finishing what you start is what makes talented writers great – and competent writers better. Runners are often coached […]

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Optimize Facebook by Thinking Like Facebook

November 1, 2011 by Jeff Korhan

Facebook is a world distinct from the rest of the social media universe for one reason – Facebook controls Facebook. For the most part what happens in Facebook stays within Facebook, and that’s just the way they want it. Social Context and Smart Lists The interrelationships and contextual information shared on Facebook builds social context […]

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The Biggest Social Media Risk

October 30, 2011 by Jeff Korhan

We all know the excuses for not using social media – not being very good with technology, not enough time, and not willing to be that visible. Of course, there are many more reasons why small business are not taking advantage of the opportunities that social media offers them. What’s the biggest risk with regards […]

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Why You Should Design Your Business Around Social

October 27, 2011 by Jeff Korhan

“The social version of anything is more engaging and will outperform non-social.” That’s a direct quote from an interview with Facebook CEO Mark Zuckerberg at the 2010 Web 2.0 Summit. He noted that we are all hard-wired to connect and engage with other people. This followed his comment that “Over the next 5 years most […]

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Workflowy is Your Mobile Productivity Tool

October 25, 2011 by Jeff Korhan

There are many cloud-based tools for managing your productivity – but Workflowy is one that is nicely optimized for your mobile device. My experience with productivity tools is they are short on features or too complicated. Simple tools allow me to make a list. Complicated tools capture tons of information that I am challenged with […]

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Your Content Marketing Store

October 24, 2011 by Jeff Korhan

Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. It just so happens […]

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How Little Choices Increase the Value of Your Customer Experience

October 23, 2011 by Jeff Korhan

When you offer your customers the right choices, you create memorable experiences that increase the value of your business brand. Offering the wrong choices can drive customers away. So, the challenge is determining which are the right choices. It turns out the the best choices you can offer your customers are those that allow them […]

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Facebook Marketing for Dummies: An Interview with Amy Porterfield

October 20, 2011 by Jeff Korhan

Very few businesses dispute the value of Facebook marketing. Why then are so many still not taking advantage of this invaluable lead generation and business relationship building tool? According to Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies – it can be complicated. It was refreshing to learn that like many of us, Amy finds […]

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