Marketing Keynote Speaker, Author and Consultant - Jeff Korhan

Google Adwords Express for Local Small Businesses

July 26, 2011 by Jeff Korhan

Yesterday Google launched Adwords Express for local small businesses. This video that Google created to promote Adwords is not necessarily instructional, but it is entertaining – and should serve as a wake-up call to local small businesses who are relying on traditional methods to generate leads. Your Local Small Business Indeed, there are many small […]

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Blog Commenting Guidelines

July 25, 2011 by Jeff Korhan

Commenting is what makes a blog article a living and breathing document. When you make insightful, witty, or thought-provoking comments, you encourage a dialogue that adds value for the entire community of the blog – for today and into the future when new readers happen along. Our Blog Commenting Guidelines 1. Be Yourself 2. Be […]

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Better Business Practices

July 24, 2011 by Jeff Korhan

Business consultants love to talk about best practices because it makes their job easier – and they are not alone. Many contractors, educators, and salespeople do the same. They have a few solutions that they have perfected – then they apply them to problems that may or may not fit that solution. That’s the problem. […]

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Google Sees a Web of People

July 22, 2011 by Jeff Korhan

Google’s VP of Social, Vic Gundotra, admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video, you will gain some valuable insights about Google’s future plans for their suite of services. As a marketer, you know that when […]

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The Laws of Nature Apply To Your Online Communities

July 20, 2011 by Jeff Korhan

Nature is comprised of ecosystems – and your online communities mirror their characteristics. In TJ Smith previous career, in the green industry, I wore many hats, one of them being that of a certified arborist – a tree care professional. This week we are having a heat wave in the Midwest and trees in particular […]

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Start with Listening to Your Customers

July 19, 2011 by Jeff Korhan

Listening is the foundation of all successful relationships. And business has always been about relationships – now more than ever. So, why are small businesses confused about where to start with social media? My hunch is it is that word marketing. Traditional marketing is push marketing – something along the lines of buy my stuff […]

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Will Google+ Be an Email Killer?

July 18, 2011 by Jeff Korhan

What happens when you combine the world’s largest search engine and email provider on a red-hot social networking site? Google has already integrated killer search capabilities into Gmail, which accounts for approximately 38% of all email usage worldwide. Now they are inviting you to import your Gmail contacts into Google+. In addition to that, you […]

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Paid to Speak

July 15, 2011 by Jeff Korhan

If you are creating quality content for your community, you will enhance its value by sharing it in as many forms of communication as possible – both online and offline. One possibility is to speak publicly at events in your industry. While you may be reluctant to present in front of a live audience, the honor […]

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What If You Could Start Fresh with Social Media?

July 12, 2011 by Jeff Korhan

For most of us, our social networking communities were randomly created – they developed organically as we learned new media. Now you have thousands of followers on Twitter and hundreds of “friends” on Facebook that you have never met. It’s a fact we all know. What if you could apply the learning you have acquired […]

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Finish Any Project by Designing it into Three Stages

July 11, 2011 by Jeff Korhan

Any project you can think of can be designed and more readily finished by recognizing that it has three essential stages – a beginning, middle, and an ending. Whether you are writing an article, cleaning out the garage, or starting a new business, you intuitively know this to be true. Logically, most folks start at […]

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