If you are an entrepreneur or small business owner you chose that path for several reasons – with freedom being high on your list. Ironically, that is often one of the first things you sacrifice. Small Business Freedoms There are many types of freedoms associated with running your own business. If you are not careful, […]
Google+ and The Power of Interaction
July 8, 2011 by Jeff Korhan
Google+ is Google’s latest attempt to build a social networking site that will rival Facebook – and their initial efforts suggest they are likely to meet with some measure of success. Launched just a week ago, Google+ is still in a limited trial. Invitations were sent to prominent tech and social media influencers who then […]
Whole Lotta Sharing Going On
July 6, 2011 by Jeff Korhan
Sharing is a human activity that is driving the social web these days. Thus, it is one that deserves your attention if you expect to be relevant in the communities you engage with and your business serves. Social Sharing and Social Graphs Anytime a link is shared on the social web it creates a node […]
Wajam is Social Search
July 5, 2011 by Jeff Korhan
Wouldn’t it be amazing to have immediate access to the wisdom and expertise of your friends when you need it the most? Meet Wajam – a new search engine that serves up search results from what is shared among your social networking friends. Ever since Facebook launched the social sharing Like button in April of […]
How to Prepare Your Business for Social Search
July 4, 2011 by Jeff Korhan
Is your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search. This article (now updated) first appeared in Social Media Examiner where I am a guest blogger. It’s another great resource for you that like this blog is focused on […]
How to Successfully Launch and Propel Your Business Upward
June 30, 2011 by Jeff Korhan
Do you have a great business idea but don’t know where to start? Is your small business stuck? Michael Stelzner is someone who has successfully met both challenges – and he describes how you can do the same in his newly released book. In Launch: How to Quickly Propel Your Business Beyond the Competition, Mike shares […]
Google Gives Authors of Original Content the Spotlight
June 28, 2011 by Jeff Korhan
“We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” This is a quote from Inside Search – the official Google Search blog. Originality is Art Authors are artists. They provide unique perspectives that make online content worth reading, […]
Quality Online Content is Not Enough
June 27, 2011 by Jeff Korhan
“It’s not enough. Sorry, it’s just not enough.” This is a quote from a video by SEOmoz – a top SEO blog. The 10 minute video would not embed well, but you can watch it here. It’s a true commentary that speaks to the fact that being relevant for search engines now demands much more […]
Your Interactive Expertise Distribution Site
June 26, 2011 by Jeff Korhan
A blog is an interactive site that distributes expertise to a community. Just don’t call it a blog, because that term may no longer be relevant. What comes to mind when you hear the words blog or blogging – a string of random thoughts or a well-crafted piece of content that helps a specific community to […]
Free is Free – or It’s Not Free
June 22, 2011 by Jeff Korhan
When you treat your friends and advocates as customers, some will become customers. Those that don’t may spread your message to future buyers. The old model is treating customers like royalty, while encouraging others (via marketing) to become customers so that they can enjoy the same preferential treatment. The web in general, and social media […]
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