Location and real-time social search promise to be the two most relevant criteria for engaging with most small businesses. Consumers want to know what is happening now as it pertains to their current location, and hyperlocal search applications such as Fwix are bringing that content to their mobile devices.
Culture is King at Zappos
March 6, 2011 by Jeff Korhan
Social media has been a powerful tool in the growth of Zappos, and their culture is what ensures that what is shared supports the well-being of the company and everyone associated with it. No attorneys are needed to craft complex privacy policies, just a simple commitment to ten core values.
Ditto is Future-Based Networking
March 3, 2011 by Jeff Korhan
What do you want to do? Ditto is a geo-location app that will be change the check-in and recommendation game to make it more practical and useful for regular small business folks like you and me.
Are You Afraid of Your Own Media?
March 2, 2011 by Jeff Korhan
Every small business is now a media company. This gives you more opportunities to clarify what you do well .If you can set aside your fears and use this to learn, you will get better at doing what you do best for those that value your contribution most.
5 Social Media Turn-Offs to Avoid
March 1, 2011 by Jeff Korhan
Building mutually beneficial relationships is an essential business practice. How that is accomplished via the social networks requires a number of skills, including an appropriate application of effort. Trying too hard is forcing a connection, and that is a turn-off. Conversely, not trying hard enough shows a lack of interest that also fails to propel the conversation forward.
Business Relationships are Personal
February 28, 2011 by Jeff Korhan
Smart business leaders are interested in what their customers want. While this is prudent on a business level, it ignores the fact that your customers are people first. Think of this social media influenced business environment as a new game in which you need to be personal to achieve the desired by-product – new business relationships.
How You Can Grow Your Business with QR Codes
February 28, 2011 by Jeff Korhan
Quick Response (QR) codes and other two-dimensional (2D) codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
Off To Vegas
February 25, 2011 by Jeff Korhan
Tomorrow morning I’m off to Vegas to speak at The Rental Show – one of the premiere trade shows in the United States as ranked by Tradeshow Week magazine. In addition to that, on my return trip to the airport I’m visiting Zappos at their headquarters in Henderson.
Make a Copy of Your Hard Work – Start a Blog
February 23, 2011 by Jeff Korhan
A recent New York Time article suggest that blogs are waning as young social media users are migrating to Facebook and Twitter. Surprised? I’m not. The truth is that blogging takes work. If you are going to share, and we all are, why not just take a few additional steps to ensure you have a copy that you own. Your blog is that copy.
Measure Your Facebook Page Engagement
February 22, 2011 by Jeff Korhan
It can be unproductive to rely too much on analytics and other metrics. However, tools like the Momentus Facebook Page Grader, which measures community engagement on your Facebook page, can be invaluable tools for learning which practices most reliably lead to desired results.
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