Marketing Keynote Speaker, Author and Consultant - Jeff Korhan

Lead Your Small Business or Risk Irrelevance

January 20, 2011 by Jeff Korhan

The reason you want to be working in your small business today is that nobody knows it better than you. For one thing, it’s personal to you, and clearly personalization is going to be highly relevant moving forward. Just know that you need to be maintaining a vibrant presence on multiple channels, which should at the very least include a blog and a business or professional Facebook page.

Read the full article

0 Shares

Can I Help You With That?

January 19, 2011 by Jeff Korhan

Can I help you with that proclaims you are ready. You have assessed the situation and you have a solution. You understand what to do next, and you are ready to take action. When you confidently step forward to help your customers beyond the normal expectations for your role, you earn a place in their hearts, and that’s a nice place to be in a competitive business environment.

Read the full article

0 Shares

Apple’s iPad Business to Exceed Mac Business in 2011

January 18, 2011 by Jeff Korhan

Venerable tech blog TechCrunch reported today that the iPad business is already a bigger business than Apple’s portable computer business. So if you have something to say, you need to start blogging, because the RSS technology that feeds your blog content to the inboxes and readers of your targeted audience is readily transferrable to mobile apps.

Read the full article

0 Shares

Content Marketing and The Top Ranked 2011 Blogs

January 17, 2011 by Jeff Korhan

Content marketing is an organic, non-linear process that cannot and should not be forced. The art of content marketing is one of getting better at planting and cultivating – not harvesting. Harvesting is about you. Content marketing is about your customers. Make the effort to help them and you will never have to worry about the next harvest.

Read the full article

0 Shares

The Web is Central

January 16, 2011 by Jeff Korhan

Your small business is at the center of the universe as far as its Web presence is concerned. Think about this, your business is only one click away from anyone in the universe. We are all one click from our next customer or opportunity. All you have to do is get in the game.

Read the full article

Share2

2 Shares

A Practical Small Business Use of 2D Codes

January 13, 2011 by Jeff Korhan

If you want to align your prospects and customers with the digital content you have created, I believe 2D codes should be added to your marketing toolkit. I honestly believe this is going to be a breakout year for QR codes. Just like QR codes, MS Tags are two-dimensional codes. They can be customized to include a company logo.

Read the full article

0 Shares

My Social Media Strategy

January 12, 2011 by Jeff Korhan

You cannot have a social media strategy without a content strategy. In the world of social media, marketing is no longer about selling features or benefits. It is about engaging with people to establish a connection that will presumably lead to familiarity, then trust, and ultimately to a business transaction.

Read the full article

0 Shares

Settling In with Social Media

January 10, 2011 by Jeff Korhan

The foundational principles of social media will not – I repeat, will not change. Focus on the qualities of social media that pertain to personalization, relationships, and other human-centric activities – and spend less time learning new technologies. You’ll never have regrets about the time you dedicate to friendships.

Read the full article