The Social Generation and Your Small Business

There are parallels with the next generation that literally grew up on Facebook and what we want to achieve with our small businesses. You may be interested in my observations, because their practices reveal something we all share – a focus on achieving practical results.

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How Can I Help You This Year?

What are you working to accomplish this year? Maybe I can help by offering up some resources that are aligned with the most relevant trends for small businesses in 2011 – more personalization, greater accessibility, and increased relevance with your customers.

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What Are Your Customers Willing to Pay For?

What really matters today is knowing your customer well enough to understand what they are really willing to pay for. This may be something that nobody in your industry is currently offering. Show your customers you care and them and they will help you develop these solutions that will keep your business on the leading edge.

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ReThink and ReDesign Your Business Model

Now that you’ve established your 2011 goals you may be having some doubts about how you will go about achieving them. This may be a good time to consider rethinking how well your business model is working to accomplish your small business objectives.

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How to Find Your Productivity Secrets

When you were younger you developed your own methods for getting things done – by yourself and without any outside influences. For this reason, those methods are most natural for you – and they will still most reliably get you where you want to go with less effort and greater consistency.

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Make Resolutions Sticky with New Patterns

If you focus on results (your desired future) – which is what new year’s resolutions are, your conditioned patterns (where you have been) will work against you. Patterns are habits. You have to take notice and change a few of them – and I do mean a few. Starting with ONE may be the best way to move to the next level.

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Small Business Trends for 2011 – Relevance

What is REALLY driving the decisions of your customers? If you think you know, you are probably wrong. Why? It takes years to determine what drives the buying behavior of your best customers.

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Small Business Trends for 2011 – Accessibility

Trends are not predictions. They are what is happening now that merits your attention. If you are a forward thinker, you pay attention to trends because you want to move your business forward. Ask yourself what you want. You want information. You want answers. And the only way to get that is to have access.

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Small Business Trends for 2011

You can see that 2011 will be a year of taking what we learned in 2010 to the next level. As social media goes mainstream, more personalization will be expected. You have to really make that shift in your marketing to something you do WITH your customers. Like it or not, they are your new business partners.

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A Non-Linear Strategy for Enhanced Productivity

Does it make sense to have a linear work strategy in a non-linear world? The problem comes when you have multiple projects running simultaneously. Each one demands your attention – which means none of them receive your best effort.

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