My Social Media Christmas Wish

December 23, 2010 by

What would you like to accomplish in this lifetime that could only be possible by integrating hundreds of friends – or millions of people? That’s my secret social media Christmas wish. What’s yours?

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Why I Like Postling

December 22, 2010 by

Postling is a relatively new service that makes it easy to manage all of your social media in a single interface. The primary reason I use Postling is to receive notifications when comments are made on my Facebook page – and now you can do the same with your YouTube channel.

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Finish What You Start

December 21, 2010 by

Are you getting excited for next year? For me the new year reminds me of the anticipation of the first day of the new school year when I was a kid. This is a good time for looking back to see what worked this year, and for taking what didn’t – and finishing it.

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Use Your Blog as a Proving Ground

December 20, 2010 by

You can (and should) blog to test drive your expertise – what you share with your community. If you aren’t blogging – start. If you are, keep your hands on the wheel and the pedal to the floor and you will drive right past your competitors.

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Your Social Media Structure – Part 3 of 3

December 19, 2010 by

Social networking and other communication technologies are giving customers more influence. We are social creatures, and given a choice, we will do business with those individuals and companies that are more engaging, more personal, and therefore, likeable.

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Your Social Media Structure – Part 2 of 3

December 16, 2010 by

When you are building a social media structure, you should follow one of the cardinal rules of selling: meet them where they are. Your design process helps you to clearly understand your target audience. Now you just need to learn where they are most likely to hang out so that you know where to build your presence.

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Your Social Media Structure

December 15, 2010 by

The process of achieving practical results with social media should be familiar to most entrepreneurs and small business owners: First you design, then you build, and when all of that is in place, you get out there and engage with customers! How can you use social media to build a structure that engages your community with your expertise?

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Your Conditioned Collaboration with Facebook

December 14, 2010 by

Facebook’s process is one of asking you open-ended questions that you willingly answer – and then using that information to build categories for enhancing their imminent social search engine. Whether you like it or not, you are a co-conspirator. Just consider how you can use this for the benefit of your small business.

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2011 – The Year of Relevance

December 13, 2010 by

Social media has heightened our awareness of relevance. Location, location, location is now being replaced by search, search, search. To that you should be aware that if you expect to be found with the plethora of search engines that can target search with laser accuracy, you need to keep one thing in mind – tag, tag, tag.

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Social Marketing is Getting Personal

December 12, 2010 by

2011 will be the breakout year for social search. Marketers will become increasingly aware of seeking genuine interaction with consumers. These are uncharted waters – with the prize going to those that understand how to navigate them – by personalizing their small business to establish its relevance.

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