Skilled social media practitioners are always mindful of their keywords for search engine and social media optimization. But that's not what this is about. There is another language that affects the effectiveness of your social media message in even subtler ways. I'm talking about the words that can add an element of style to your […]
Social Media Success Happens
July 12, 2010 by Jeff Korhan
Every success that I have had with social media can be traced back to this: Having the faith that my efforts will eventually yield the desired results. I know that may sound like an idealistic perspective, but it is nonetheless true. Social Media is Life You have to get in the game of life and […]
Cross-Collaboration with Social Media
July 11, 2010 by Jeff Korhan
If you are using social media to collaborate, then I also hope you are using it to cross-collaborate. What is Cross-Collaboration? Every one of your customers benefits from your experience with the one that preceded them. So then, why shouldn't they all benefit from every collaborative effort you have that follows? In my mind, this […]
Email Marketing Service MailChimp Likes Facebook
July 9, 2010 by Jeff Korhan
MailChimp continues to earn a place with small businesses as an email marketing service that is very user friendly and incredibly functionality. In less than a week they are going to step things up even more when they allow you to add the Facebook Like button to your email campaigns. Why Facebook Like for Email […]
Helping Small Businesses Embrace Social Media
July 7, 2010 by Jeff Korhan
The adoption rate of new media by small businesses is still, by any measure, much closer to zero than 50%. There are some recent developments that suggest we may finally be moving closer to improving on those numbers. So, lets put on our small business hats (we wear many of them!) and take a look […]
Small Business Marketing Talk – #8
July 6, 2010 by Jeff Korhan
This issue of Small Business Marketing talk is an example of how social media can work to bring people together to accomplish practical business objectives. In this example, it just so happens that one of the participants is me. Cultivating Relationships and Business Ventures Chris Heiler is a green industry professional that I met about […]
Kids Want Social Content Too
July 5, 2010 by Jeff Korhan
Facebook is Dying Recently, my daughter matter-of-factly suggested Facebook was dying. OMG, is she crazy, I thought? Given that she is an honors marketing student at Indiana University, and a member of The Facebook Generation, I tend to pay attention to what she has to say about this arena where I focus my business efforts. […]
Personal Experience Drives Your Small Business
July 2, 2010 by Jeff Korhan
Yesterday I gave a presentation on social media networking and marketing to a group of real estate professionals at their regional conference here in Chicago. As I try to do as much as possible when I am speaking, I stayed a while longer after my presentation to learn more about the association and these specific […]
Reaching Out for Small Business Success Stories
June 30, 2010 by Jeff Korhan
Curation One of the new buzzwords in the social media circles is curation. To a great extent, that is what I do. I read upwards of 50 blog posts every day and then comment on what is relevant to the business success of entrepreneurs and small business owners like you. And from time to time […]
Facebook Tips for Better Engagement
June 29, 2010 by Jeff Korhan
Today I sat in on a webinar presented by Dan Zarrella. I met Dan on Twitter during the early days when it was less crowded than now. He is a self-described – social media scientist. This basically means he is a geek among geeks! Seriously, as a non-practicing scientist myself who suffered through four […]
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