When you observe the behavior of people in their environment, you can learn a great deal about how you can help them. Human behavior has been and will always be the essence of marketing. Your customers have challenges, aspirations, and unique ways of responding to situations. If you can observe them in their native environment, […]
Facebook LIKE is Like an Open Book
April 24, 2010 by Jeff Korhan
If you thought social media was making your life an open book, you had better fasten your seat belt because Facebook’s new features are guaranteed to take all of this ahead a full quantum leap. What I am talking about is the new Facebook LIKE button that you may be already seeing. It seems very […]
How to Say Thank You with Social Media
April 22, 2010 by Jeff Korhan
This has been an exceptional week for me and my family. I have been hired to speak for several new clients, celebrated my son's college scholarship awards, and been moved by inspirational stories of loss and love. These occurrences are not linear events. Relationships, events, and apparent chance encounters have made the difference. If you […]
How to Brand Your Social Media Value
April 21, 2010 by Jeff Korhan
One of the early benefits of social media was being able to quickly learn what you would typically have had to wait for from traditional sources. Now that we have real time search, you can get hints of new developments within seconds of when they occurred. In this respect, we are social media. You and […]
We Are Social Media – Delivering Happiness
April 20, 2010 by Jeff Korhan
Everything that you and I do or say eventually becomes part of the social media platform. I recently posted a live video from a speaking engagement in which I related a personal experience to my audience about how the mention of my daughter's name on Facebook became indexed by Google after 2 and 1/2 […]
Small Business Marketing Talk – #3
April 19, 2010 by Jeff Korhan
We're going to switch gears this week on Small Business Marketing Talk to discuss the social media efforts of a company that is not necessarily a small business – but whose core customer is. I had pleasure of interviewing Roger Phelps, Promotional Communication Manager at STIHL Inc. If you are a green industry professional, then […]
Social Media Leadership
April 18, 2010 by Jeff Korhan
If you are not getting the results you had expected on the social Web, it may because you are following the crowd too much. This is a function of our human nature, yet it also works against our desire for productive and sustainable results that make a difference in the communities where we work and […]
Small Business Content Marketing – Part 2 of 4
April 17, 2010 by Jeff Korhan
In my first post of this series on content marketing, I introduced the topic of content marketing and offered up a description of it as a process of creating and sharing useful and valuable information online for the purpose of converting prospects into customers. Now we'll get into how that content is best delivered to […]
Twitter Influence Measured with Klout
April 15, 2010 by Jeff Korhan
It is not often that I dedicate a single post to a single social media tool. This is one of them, and for good reason. Klout Klout is a very robust tool that provides valuable Twitter data that you can actually use. The image above (click to enlarge) is just where it starts. In addition […]
Social Media Marketing Drivers
April 14, 2010 by Jeff Korhan
You have either knowingly or unknowingly grown your business thus far by focusing on a specific marketing driver. There are as many ways to market a business as their are business. To show you how social media works to extend what is working for you now, lets take a look at two classic business growth […]
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