This is for you. That’s the voice of online content that connects with its ideal audience. It speaks from a place that says, “We think you are going to like this.” My research for presenting social media and content marketing programs at several different green industry (landscape companies) this year revealed some good news: More companies […]
Subscription Relationships: How to Build Sustainable Business Value
March 6, 2015 by Jeff Korhan
This is Episode 31 of This Old New Business weekly business podcast with Jeff Korhan. Our guest this week is John Warrillow. If you don’t know John you will want to get to know his work because it will change how you think about your business, your industry, and most important, your customer. It should not be surprising […]
Content Warfare: Writing a Marketing Anthem
February 27, 2015 by Jeff Korhan
This is Episode 30 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome Ryan Hanley back as our first repeat guest. If you have considered writing a book, you’ll be interested in learning the unique approach Ryan used to self-publish Content Warfare, his first book. There’s more. You’ll learn Ryan’s storytelling […]
Human Content Curation: How It Builds Your Business Brand
February 23, 2015 by Jeff Korhan
In addition to redesigning your original content to meet the varied needs of your audience, you should strongly consider curating content from other sources that are also recognized authorities in your space. We’ve all learned to ignore automated “set it and forget it” methods of content curation. However, a trend you should be aware of […]
Podcasting for Events: How to Create Valuable Content and Networking
February 20, 2015 by Jeff Korhan
This is Episode 29 of This Old New Business weekly business podcast with Jeff Korhan. Craig Price has been a podcaster since the days when most people couldn’t even figure out how to download a podcast to their mobile device. Now that podcasting is cool again, it’s interesting to learn how the pros have managed and evolved with their […]
How to Go The Distance with Your Content Marketing
February 16, 2015 by Jeff Korhan
Artists know you have to persevere to create your best art. It’s much more than a great idea; you also have to do the work. The same holds true in athletics. You may be gifted with talent and train hard, but it always comes down to your performance in a competitive event. Artists and athletes […]
Planning is Everything: How to Improve Business Performance
February 12, 2015 by Jeff Korhan
This is Episode 28 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome bestselling business author and Hall of Fame speaker Joe Calloway to the show to help you improve your business performance. Joe has a knack for getting down to what matters most, and that includes undertanding how to better […]
International Selling: How to Be Ready for The Next Opportunity
January 30, 2015 by Jeff Korhan
This is Episode 27 of This Old New Business business podcast with Jeff Korhan. Martin Limbeck is an international selling expert with extensive experience working with both American and European companies. Regardless of apparent differences such as language and culture, we’re all human beings. This is why Martin likes to say: selling is selling. So, if you […]
Modern Media: How to Build Your Business Reputation
January 19, 2015 by Jeff Korhan
This is Episode 26 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich and I had a great conversation about the evolution of modern media in this episode, from the days when it was predominantly self-serving to where we are today. Being truthful, most of us will admit we’re still getting comfortable with learning […]
Business Communication: How to Build Relationships with Technology
January 13, 2015 by Jeff Korhan
This is Episode 25 of This Old New Business weekly business podcast with Jeff Korhan. You’ll find this episode to be an easy listen because Terry Brock is a natural storyteller. In addition to being a Hall of Fame speaker, Terry is known for discovering useful technologies, but more important, he has a knack for finding creative ways […]
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