CONNECT You want to get your business message out in a multi-media format so that it will be both read and watched, or at the very least, listened to. If you are lucky, you'll get all three. You see, you have no control over the environment of your audience with online media. They may be […]
Sustainability – This Black Box is Green
November 28, 2008 by Leave a Comment
The present state of the green trend is quickly approaching a point that is much like that of the computer revolution in the 1970's. Computers were a thing of curiosity when they began surfacing in schools at that time. The computer was a black box – something most of us didn't understand. Fat decks of […]
Planet in Peril? The Right Way is Green
November 7, 2008 by Leave a Comment
It has been said that there are only two things people want out of life – they want to be happy and they want to be successful. While this is a generalization, and with all due respect to Abraham Maslow, we can agree this just about covers it. Your definition of happiness and success are […]
Face-to-Face or Facebook? How to Shape Your Business Growth
November 1, 2008 by Leave a Comment
"I don't believe in that Facebook stuff. I do business face-to-face." That was a comment from an audience member last week in Louisville, Kentucky where I spoke to about 250 green industry professionals. One program I presented was on blogging and social media marketing, something I'm very passionate about. Why? Because blogging and social media […]
Blogging is Green and Sustainable Marketing
October 17, 2008 by Leave a Comment
Next week a few thousand green industry professionals will converge in Louisville, Kentucky to hear me speak on blogging and social media marketing. O.K., they may not all be coming to hear me speak, but at the very least they will be converging and will have that opportunity. If they realized the power of blogging […]
Shakin' It Here Boss – Internet Marketing 101
October 4, 2008 by 2 Comments
If you are a Paul Newman fan, you undoubtedly recognize this post on growing your business acknowledges the passing of one of the great guys in film. The words "shakin' it here boss," were of course used by Paul Newman in In the film Cool Hand Luke. In this 1967 film about Luke (Paul Newman) […]
