Podcast Archives - Marketing Keynote Speaker, Author and Consultant

Marketing Systems: How Guiding the Customer Journey with Content Works

July 19, 2016 by Jeff Korhan

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Marketing Systems: How Guiding the Customer Journey with Content Works

This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch.

In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network.

Think of Marketing as Value (Like a Product)

When John Jantsch developed the Duct Tape Marketing system he solved a problem for himself and his clients. By bringing together the necessary marketing components into one system and putting a name to it, marketing was easier to buy and sell.

This marketing systems mindset changed everything for John. And it can work for you too. Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services.

Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired journey continues long after a purchase is made.

But you already knew that, didn’t you?

I’d love to hear your thoughts on the marketing systems. Meet me over on Twitter to take the conversation further.

Key Take-Aways

You can learn more about John’s work at Duct Tape Marketing. Check out his abundant resources for entrepreneurs, marketing coaches, consultants, and digital agency owners.

How to subscribe to This Old New Business podcast

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If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Facebook, and Google+

Audience Engagement: The Content Secret of The Audience of One

June 27, 2016 by Jeff Korhan

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This is Episode 73 of This Old New Business weekly business podcast with Jeff Korhan and Jerod Morris.

In this episode, we have a conversation with Jerod Morris, VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform.

He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows.

As you would expect, Jerod knows a few things about using the digital channels to build community and audience engagement. It turns out the foundation of his approach is based on the principles of direct selling.

Trust the Fundamentals of Engagement

Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, “You learn to listen, ask a question, and patiently watch and observe to then intelligently respond.”

These fundamentals of engagement work equally well online if you adopt an ‘audience of one’ mindset. Jerod says, “The only sure way to build audience engagement is to create something that elicits the response, this is for me.”

Of the many digital communities Jerod is involved with, one that is especially interesting is the Assembly Call, a podcast and post-game show and community for Indiana University basketball fans. Its success has even surprised Jerod.

Listen to the audio to get the full story about Assembly Call, The Showrunner and more. These targeted shows prove the secret to audience engagement is creating content that is so narrowly focused, it attracts its ideal audience like magic.

I’d love to hear your thoughts on the audience engagement. Meet me over on Twitter to take the conversation further.

Key Take-Aways

Jerod’s top audience engagement tip is simply helping people to feel like they belong. To do that you have to understand your audience as individuals.
You can learn more about Jerod and his work at Rainmaker.FM, Primility, Assembly Call, or contact him personally as [email protected].
For the Indiana University basketball fans out there, check out Assembly Call, which is build on the Rainmaker platform.

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Facebook, and Google+

Owners Mindset: Getting Programmed for Customer Success

June 14, 2016 by Jeff Korhan

This is Episode 72 of This Old New Business weekly business podcast with Jeff Korhan and Chris Brogan. In this episode, Chris Brogan and I continue the conversation we started in Episode 2 on entrepreneurship. If you don’t know Chris Brogan, he has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also […]

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Small Town Marketing: What Businesses Need to Know

May 24, 2016 by Jeff Korhan

This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His […]

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Content Strategy: Takeaways from Social Media Marketing World 2016

April 25, 2016 by Jeff Korhan

Content Strategy is Episode 70 of This Old New Business weekly business podcast with Jeff Korhan. Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016 hosted in San Diego, CA last week. The key was having a strategy […]

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Small Business PR: How to Build Relationships with Journalists

April 15, 2016 by Jeff Korhan

Small Business PR is Episode 69 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin […]

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Marketing Systems: How to Take the Actions that Get Results

March 31, 2016 by Jeff Korhan

This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and […]

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Get Motivated: How to Turn Setbacks into Success

March 18, 2016 by Jeff Korhan

This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute […]

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Podcast Guest: How to Be the One that Gets Invited Back

March 11, 2016 by Jeff Korhan

This is Episode 66 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared […]

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Google Analytics: How to Build Better Website Traffic

March 4, 2016 by Jeff Korhan

This is Episode 65 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich gives us the essentials that small businesses need to use Google Analytics well to learn about the visitors interacting […]

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