This is Episode 24 of This Old New Business weekly business podcast with Jeff Korhan. This is the 2nd of a two-part series on business podcasting. Last week we discussed How Every Business Can Benefit from Podcasting. In this episode we go into detail on how to get started. Note: There are some affiliate links associated with a […]
Business Podcast: How Every Business Can Benefit from Podcasting
December 27, 2014 by Jeff Korhan
This is Episode 23 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we dive into why every business should be podcasting – and how to get started. My journey with podcasting started long before our launch on July 26th, 2014. Many of my friends said: You have to start podcasting! After 23 […]
Content Marketing: How Anyone Can Build an Audience
December 19, 2014 by Jeff Korhan
This is Episode 22 of This Old New Business weekly business podcast with Jeff Korhan. Joe Pulizzi is sometimes referred to as the godfather of Content Marketing, which is a new way of going to market that is revolutionizing the world of marketing. Content marketing is a simple concept that has been around for a long time, but […]
Facebook Marketing: How to Target the Right People Every Time
December 12, 2014 by Jeff Korhan
This is Episode 21 of This Old New Business weekly business podcast with Jeff Korhan. Many of us have experimented with Facebook marketing to extend our reach using basic advertising and boosting posts. However, Jon Loomer says reach is overrated, and that there are smarter ways to use your Facebook marketing dollars. Jon shares a number of Facebook […]
Pinterest Marketing: How to Build Sustainable Website Traffic
December 5, 2014 by Jeff Korhan
This is Episode 20 of This Old New Business weekly business podcast with Jeff Korhan. If you have been ignoring Pinterest for growing your business, you may be surprised to learn that it often drives more traffic than sites such LinkedIn, YouTube, and Reddit … combined! Do I have your attention now? I thought so. Many of us […]
Visual Storytelling: Business Marketing with Instagram
November 28, 2014 by Jeff Korhan
This is Episode 19 of This Old New Business weekly business podcast with Jeff Korhan. If you have been wondering why Instagram has become one of the top social media channels the last couple of years — but more important — how you can use it to market your business, then you will want to listen to this […]
Content Marketing Tools: How to Get Relevant Website Traffic
November 21, 2014 by Jeff Korhan
This is Episode 18 of This Old New Business weekly business podcast with Jeff Korhan. Ian Cleary is best known as “the tools guy,” especially as it relates to content marketing and social media. You’ll find this conversational episode to be an easy listen, especially if you are fond of the Irish accent. The links to all of […]
Relationship Focused: How to Successfully Run Any Business
November 14, 2014 by Jeff Korhan
This is Episode 17 of This Old New Business weekly business podcast with Jeff Korhan. Marty Grunder is the founder and owner of Grunder Landscaping, the largest company of its kind in Southwestern, Ohio. In addition to running that multi-million dollar business, Marty is also a successful author, business speaker, and consultant. What’s his secret to successfully running […]
Content Strategy: Get Ready for The Next Generation of Social Media
November 7, 2014 by Jeff Korhan
This is Episode 16 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we chat with Rich Brooks. He is the owner of Flyte New Media, a digital marketing agency that he has owned for over 17 years. Rich not only demystifies social media and content marketing, he offers practical tips for budgeting your […]
Business Storytelling: How to Overcome Your Writing Demons
November 1, 2014 by Jeff Korhan
This is Episode 15 of This Old New Business weekly business podcast with Jeff Korhan. In this 15th episode of This Old New Business we are taking a departure from our traditional interview format. This gives you the opportunity to learn from my journey as I share business storytelling tips and better practices for improving your content marketing […]
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