One of the most challenging steps in the sales and marketing process is the final conversion into a desirable outcome for the buyer and the seller. One reason for this is the terminology. The word conversion has a connotation bordering on manipulation. At the very least it suggests the transition is mechanical, like flipping a […]
Relationship Selling in The Trust Economy
March 10, 2014 by Jeff Korhan
Relationship selling and social marketing are becoming one and the same, and this presents numerous advantages for any business that understands how the two work together. If you hate cold calling and the feeling of interrupting your best clients, then stop selling as you know it and get focused on helping. That’s the heart of […]
The Relationship Selling Mindset
March 6, 2014 by Jeff Korhan
Many years ago one of my best customers asked me an important question after we had concluded our business transaction. What’s next? He asked this question for a specific reason, and that was to help me understand how to better help him. Every business should know what should be happening next in their business. This […]
Blog or Website: Why You Need Both
March 3, 2014 by Jeff Korhan
Do you track your content to better understand what drives the most traffic to your website If your site is built on the popular WordPress platform, this information is readily available using a number of plugins. It has been a while since I wrote Blog or Website: The Real Difference. Yet, that article still brings […]
How to Tell Better Stories
February 19, 2014 by Jeff Korhan
One of the foundational skills of social media and content marketing is storytelling. Like writing, this is one of those skills that takes a lifetime to master. So, let’s not waste any time getting started with learning to tell better stories. I recently visited the Mayan ruins of Chichen Itza in the Yucatan state of […]
3 Steps to Building Your Content Marketing Mission Statement
February 10, 2014 by Jeff Korhan
As content marketing begins to go mainstream, it is now essential to make it better. Your business has a mission that clearly and succinctly defines why it exists. When you also develop a written mission statement for the content that drives engagement with your community, it will be easier to create more effective content. If […]
Internet: The New Super Bowl of Marketing
January 26, 2014 by Jeff Korhan
The Super Bowl is an annual ritual that captures the attention of millions. This blend of entertainment is an orchestrated process of marketing the game itself, half-time show, and of course, the line-up of television advertising spots, but still entertainment online companies as adult services like https://www.zoomescorts.co.uk/ use online marketing to advertise their products and get […]
Social Media Pay to Play: When it Makes Sense
January 19, 2014 by Jeff Korhan
One of the important social media trends for 2014 is making financial investments in the major social media networks in order to accomplish specific objectives, otherwise known as pay to play. The key is to distinguish between an investment and expenditures that deliver little future value. LinkedIn, Facebook, and Twitter are now public companies. They […]
2014: The Year of Native Content
December 23, 2013 by Jeff Korhan
The evolution of content that drives social media engagement is clearly moving to a level that will test the skills and commitment of online business marketers. One reason for this is that we are no longer just working with, but also living in a world that expects content that perfectly suits their every need and […]
How Feelings and Experiences Move Buyers to Action
December 13, 2013 by Jeff Korhan
Legendary sales trainer and motivational speaker Zig Ziglar often stated that selling is essentially a transference of feeling. While logic is part of our decision making equation, people are more often moved to action for emotional reasons – and that includes responding to your social media marketing. Understanding how to create contextual experiences that move people to […]
- « Previous Page
- 1
- …
- 8
- 9
- 10
- 11
- 12
- …
- 30
- Next Page »
