Until this week, online influence rating service Klout failed to earn the respect of media influentials, which obviously is more than a little embarrassing. That has now changed. The Klout Controversy Klout measures online influence via such actions as comments, likes, and shares, depending upon the respective social media channel. You can learn more about […]
The Collective Voice of Customers
August 13, 2012 by Jeff Korhan
What is the most valuable, and yet underutilized resource in your business? For most small businesses, it is your customers. The Web Serves Consumers First One of principles of the web is that it is works to serve consumers first and businesses second. So, as they move online in greater numbers, their collective voice will […]
Business Planning is Overrated
July 29, 2012 by Jeff Korhan
If you noticed a hundred dollar bill on the sidewalk would you ignore it because its discovery was unexpected? It seems crazy, but that is what many of us do because we are too attached to our plans. As a result, we miss the easiest opportunities of all – those right front of us. Last […]
The Art of Marketing Raw
July 24, 2012 by Jeff Korhan
One of your primary goals with social media is to get people talking about your business. While this is an admirable goal, it’s one that is not easily accomplished. Get People Talking About Your Business There are a number of ways to get people talking, and if mainstream media is any indication, what is controversial […]
There is No Competition When You Innovate
July 22, 2012 by Jeff Korhan
Businesses have traditionally dedicated a great deal of effort to staying ahead of the competition. This tends to limit their focus on the variables that are easily matched, such as pricing and features. Business then becomes a measured battle that often leads to a downward spiral, one in which not even the customer wins. While consumers […]
The Business of Professional Speaking
July 12, 2012 by Jeff Korhan
So, are you one of those motivational speakers? This is a question I’m often asked. When you are a professional speaker you have to be prepared at every turn to explain what exactly it is you do – as well as how and why. Sometimes I’ll admit to being a motivational speaker just to get the conversation […]
Being the Future Now
July 5, 2012 by Jeff Korhan
Businesses traditionally set annual goals, work toward their accomplishment, and then start the process all over again at the end of the year. The problem with this process is the tendency to stay on the same path until forced to respond to a major obstacle. A better approach, one that even larger organizations are now […]
Stories Sell and Set You Free
June 20, 2012 by Jeff Korhan
One of my first experiences involving the successful use of story for practical business purposes was as an aspiring landscape contractor – the owner of a mainstream small business. My company was beginning to deliver really nice quality work, but we had yet to land that special project that we hoped would distinguish us in […]
10 LinkedIn Tips for Growing Your Business
June 18, 2012 by Jeff Korhan
This original article by Jeff Korhan (now updated) was published earlier at Social Media Examiner. Why should you use LinkedIn for networking? With 161 million business members, and a reputation as a trusted network, LinkedIn may be the most powerful business networking service both now and moving forward. How are you using LinkedIn to grow […]
Want to Be Luckier, Smarter, and Happier? Connect the Dots
May 13, 2012 by Jeff Korhan
What could happen if you made a commitment to reconnecting with just a few of your former prospects or customers every day? If your experience is anything like mine, you will get luckier, smarter, and happier. I’ve recently been building a daily habit of reaching out to at least 3 prospects or customers – all […]
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