The crowded bar test is a simple method for determining the best words or phrasing to communicate an essential message – especially in distracting environments or circumstances where attention spans are short, which of course is most of the time in our fast-paced business environment. Memorable is More Important Than Meaning Whether you are launching […]
Social Marketing is a Process
March 25, 2012 by Jeff Korhan
Social media marketing, now simply known as social marketing by many, is a strategic process that is designed to create a buzz that ultimately leads to profitable sales. The earliest modern marketers understood this – “Sell the sizzle, not the steak” was one popular catchphrase. Charles Revson was one of the masters of modern marketing. […]
3 Hyperlocal Marketing Success Factors
March 19, 2012 by Jeff Korhan
While they may not be familiar with the term hyperlocal marketing, successful local businesses have learned it is essential to their continued prosperity. Hyperlocal suggests serving a narrowly defined niche – one that is largely defined by proximity. However, location is just one piece of the hyperlocal marketing puzzle. This weekend I worked with local […]
Facebook Marketing – The 16% Solution?
March 6, 2012 by Jeff Korhan
You just launched your Facebook business page and are excited that you have crossed the threshold of 100 fans. How many of them do you suppose will see your next post? About 16. That’s right. Facebook has acknowledged what many of us have known for quite some time – and they have even quantified […]
What Do You Want From Social Media?
March 5, 2012 by Jeff Korhan
It’s human nature to make inquiries when discovering a new technology. What is it? And more importantly, what does it do? The right question is – what do you want it to do? Technology Now Demands More One of the reasons people are frustrated with technology is they have been conditioned to expect it to be […]
Social Media Channel Management
February 27, 2012 by Jeff Korhan
Media channels are designed to broadcast programming – but not just for anyone that happens to tune in. Channels are typically designed for a target audience that is most receptive to the content being delivered, and the medium delivering it. Thus, managing your social media channels requires a balance – one that carefully considers the […]
Imitators and Redefining Expertise
February 17, 2012 by Jeff Korhan
In the pre-digital era of publishing, the printed word carried a great deal of authority. The assumption by the general public was that “they” would never print anything if it wasn’t true. Of course, back then publishing was confined to established media outlets that employed professionals who were held accountable. Now anyone can publish, and […]
Google+ for Small Business: An Interview with Chris Brogan
January 26, 2012 by Jeff Korhan
In this interview, New York Times bestselling author Chris Brogan offers insights into the power of Google+ for small businesses. Google+ is an emerging social network that promises to challenge Facebook – especially in regards to its benefits for businesses. While Google+ is only a fraction of the size of Facebook, it is indeed backed […]
Innovate or Die – The Race to The Top
January 22, 2012 by Jeff Korhan
Imagine a web with perfect search capabilities – one in which consumers have access to everything they want to know about your business and others just like it. Knowing that, would you operate differently than you are today? You can hope your prospects will not discover other sources that are cheaper or better than yours, […]
Facebook Contest Engages Small Business
January 20, 2012 by Jeff Korhan
Once in a while you come across an opportunity that is a no-brainer – such as receiving FREE stuff. Facebook wants to help small businesses, and they believe the best way they can accomplish that is introducing you to the benefits of Facebook advertising. FREE Facebook Advertising So, they have launched a contest, one that […]
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