Creating Addictive Marketing Content

One of the distinguishing qualities of successful marketers is they are passionate students of human behavior – more specifically, buying behavior. Human beings have innate tendencies that lead to actions – some favorable, and others not. Addictions are unfavorable behaviors that can develop very innocently. For example, exercise is a positive action that people take […]

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Presentation Skills for Marketers

Successful marketers know that presentation skills are just as important as the message – maybe more. The reason for this is every message is subject to interpretation, and the better it is presented the more likely the audience will draw from it the necessary elements that are going to be of value to them. Media […]

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Start from the Beginning – With Content

Any problem is best resolved by starting from the beginning to get the basic essentials right. If you have watched the classic film The Wizard of Oz as many times as I have, you know that Glinda, the good witch of the North, shares uncommon wisdom. When asked by Dorothy where to start her journey, […]

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The Best of Jeff Korhan 2011

2011 proved to be a positive year for small business marketers – one in which social media and other forms of online marketing moved further into the mainstream. Smart business marketers have begun to realize that social is not just a layer to add to their marketing, but an essential component that has to be […]

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Can You Really Help Your Customer?

Whenever someone asks if you can help them, there is only one thing they are considering. Do you really have the necessary direct experience to first understand their situation – and then the acquired knowledge for applying a viable solution. People and Google LIKE Direct Experience People like direct experience. This is why they are […]

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Humanize Email Marketing for Results

If you expect to get your marketing emails opened and read, you need to consistently deliver useful information, while also respecting the cardinal rule of content marketing – quickly and clearly make your point. That’s just the beginning. Having accomplished that, you then have to get your prospects and customers to take action – such […]

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Why Marketers are Now In the Answers Business

Google’s vision for search business is simple:  One has a thought and instantly gets an answer that is 100% relevant. This means you as a marketer are in the answers business. If you want to grow your business by extending its reach online, you have to get serious about providing answers that are most requested […]

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Blog or Website – The Real Difference

Blogs are indeed websites, but there are distinct and relevant differences and advantages to both. Most people think of a website as a digital storefront – a place for offering products and services, activities that you can also accomplish with a blog. Then what exactly is the difference between a blog and a website? A […]

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Call Me – Going Beyond Social Media

Today Google announced that they are providing 24/7 live phone support for Google apps customers. This is great news for those of us that have not taken advantage of the full suite of Google apps services because we were not comfortable betting the future of our business on a faceless company. Are you unknowingly doing […]

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Why Real Time Business Blogging is Cool

Blogging has been around for the better part of a decade from some – and more than half that for many of the rest of us. At the BlogWorld Expo last week we learned from a Technorati survey that the majority of bloggers are hobby bloggers.  Only 13% classified themselves as entrepreneurs who blog to […]

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