QR codes are effective for bringing virtually any form of digital content to people via their mobile devices – and for the most part, that is how they are commonly used. One of the most effective applications of these 2d codes is making a human experience portable, such that it can be easily shared. One […]
Your Content Marketing Store
October 24, 2011 by
Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. It just so happens […]
You Are The Business
October 18, 2011 by
If you are the owner of a small business you know that you ARE the business. I’m not talking about wearing many hats, but the fact that your mere presence instills confidence in your customers. This is not only true for small businesses, but also for larger organizations such as Apple, Berkshire Hathaway, or Zappos – […]
