Building a discipline of creating interesting photos of yourself helps you to get better at being your best self – effectively putting a smile on your face. When you combine that with taking action on your highest value small business activity – you will dramatically enhance your success.
Why Authenticity Pays and How to Do It
March 16, 2011 by Jeff Korhan
Authenticity brings out of you the personal qualities that others can identify with. To get there, a good approach is to get over the need to be liked and just have a conversation that comes from the heart. That’s what creates alignment that leads to new business deals.
Your Price is Too High Because the Value is Hidden
March 15, 2011 by Jeff Korhan
When price is a problem, its because everything else seems to be equal, which we all know is never true. So, instead of blaming the Internet, blame yourself for not revealing what is hidden. Thanks to social media, pulling back the curtain to share what has never been shared is one of the most powerful and memorable means of differentiating your small business.
How Blogging Converts Relevancy into New Business
March 9, 2011 by Jeff Korhan
Prospects understand that that every company is different, which is why they are searching for something they can relate to – and that is usually something that is relevant and personal to you.
5 Social Media Turn-Offs to Avoid
March 1, 2011 by Jeff Korhan
Building mutually beneficial relationships is an essential business practice. How that is accomplished via the social networks requires a number of skills, including an appropriate application of effort. Trying too hard is forcing a connection, and that is a turn-off. Conversely, not trying hard enough shows a lack of interest that also fails to propel the conversation forward.
Business Relationships are Personal
February 28, 2011 by Jeff Korhan
Smart business leaders are interested in what their customers want. While this is prudent on a business level, it ignores the fact that your customers are people first. Think of this social media influenced business environment as a new game in which you need to be personal to achieve the desired by-product – new business relationships.
Off To Vegas
February 25, 2011 by Jeff Korhan
Tomorrow morning I’m off to Vegas to speak at The Rental Show – one of the premiere trade shows in the United States as ranked by Tradeshow Week magazine. In addition to that, on my return trip to the airport I’m visiting Zappos at their headquarters in Henderson.
Use Social Media to Give Price Shoppers What They Want
January 26, 2011 by Jeff Korhan
Price shoppers find the best price because they are good at research. Give them the content they want to weight against that price to make a go or no go decision.
Content Marketing and The Top Ranked 2011 Blogs
January 17, 2011 by Jeff Korhan
Content marketing is an organic, non-linear process that cannot and should not be forced. The art of content marketing is one of getting better at planting and cultivating – not harvesting. Harvesting is about you. Content marketing is about your customers. Make the effort to help them and you will never have to worry about the next harvest.
The Web is Central
January 16, 2011 by Jeff Korhan
Your small business is at the center of the universe as far as its Web presence is concerned. Think about this, your business is only one click away from anyone in the universe. We are all one click from our next customer or opportunity. All you have to do is get in the game.
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