If you want to align your prospects and customers with the digital content you have created, I believe 2D codes should be added to your marketing toolkit. I honestly believe this is going to be a breakout year for QR codes. Just like QR codes, MS Tags are two-dimensional codes. They can be customized to include a company logo.
Your Social Media Structure – Part 2 of 3
December 16, 2010 by Jeff Korhan
When you are building a social media structure, you should follow one of the cardinal rules of selling: meet them where they are. Your design process helps you to clearly understand your target audience. Now you just need to learn where they are most likely to hang out so that you know where to build your presence.
Social Marketing is Getting Personal
December 12, 2010 by Jeff Korhan
2011 will be the breakout year for social search. Marketers will become increasingly aware of seeking genuine interaction with consumers. These are uncharted waters – with the prize going to those that understand how to navigate them – by personalizing their small business to establish its relevance.
Is A Dumb Question The Right One?
November 10, 2010 by Jeff Korhan
The social web is an ideal proving ground for your new product and service ideas. You will not always be pleased with the feedback your receive, but you will learn a great deal if you are able to set emotions aside. What you consider to be dumb ideas may prove to be your biggest breakthroughs.
How Did You Get Into Social Media?
November 4, 2010 by Jeff Korhan
The question that I am frequently asked when I’m out speaking to small business audiences is how I got into a career involving social media. It’s a good question that I’d like to take a shot at.
GroupMe for Small Business and Family
November 3, 2010 by Jeff Korhan
GroupMe is a free service that allows you to simultaneously text-message or conference call a group of mobile devices. It works with any type of mobile device, and anyone in the group use the unique number to text the group or initiate a conference call.
Using Social Media to Enhance Your Sales Process
October 29, 2010 by Jeff Korhan
Using technology to collaborate with your prospects and customers respects their valuable time – while also making the most of yours. Now you can use social networking and marketing to share the information that is necessary for prospects to learn what they most need to know about you and your business, and to encourage more qualified inquiries.
How Sharing is Redefining Business and Marketing
October 17, 2010 by Jeff Korhan
The value that resides in our social media communities is much greater than we realize. And thanks to the power of technology, these little pieces of shared wisdom can be accumulated, curated, and applied for the benefit of that community – benefitting both the community and your small business!
Business Referral Tracking
October 5, 2010 by Jeff Korhan
The greatest value of tracking business referral is that it brings awareness to what you most want to accomplish. What you are willing to take the time to measure merits your attention. Quantification removes all doubts. Either there is result or there isn’t. It’s that simple.
Free-for-All Web Marketing – Part 2
October 3, 2010 by Jeff Korhan
The first post of this series focused on the Web marketing concept of freemium, and how to successfully integrate it into your small business marketing. In all of its forms, sharing is another means for giving away free content, products, or services — and it is one that you should strongly consider incorporating into […]
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