If you are a marketer or small business owner, your best friends are those that are compelled to interact and engage, and otherwise Like your message. These consumers of your information are the heavy users that every marketer should be targeting.
Free-for-All Web Marketing – Part 1
September 27, 2010 by Jeff Korhan
Freely sharing content on the Web is one of the most powerful methods of marketing available to your small business today. Yet, it is also one of the most misunderstood.
Customer Driven SEO Leads You to Their Favorites
September 23, 2010 by Jeff Korhan
It is no coincidence that what is relevant to your customers is also what works to achieve higher search engine rankings with Google. This is why I always recommend small businesses optimize for their prospects and customers first, and for the search engines second.
Why Mobile Marketing is Essential for Your Small Business
September 20, 2010 by Jeff Korhan
Small businesses do not have the resources of larger companies, which is why they have to rely on what they do best – being flexible and maneuvering with greater speed. This is why mobile devices are ideal for capitalizing on your small business capabilities.
True Expertise Breaks Through to The Audience
September 19, 2010 by Jeff Korhan
When expertise is capably delivered to your audience, customers, or clients, it will be readily received, enthusiastically consumed, and more likely to be acted upon. And you will make a difference as a result.
How Blogging Enhances Your Sales Presentations
September 8, 2010 by Jeff Korhan
Most people probably think of blogging as writing. Yet, after years of consistent blogging, I have come to realize that it is much more than this. The interaction and engagement associated with blogging also make it a digital form of speaking – one that can significantly enhance your sales presentations with any size audience. More […]
Fusing is Confusing: How To Uncomplicate Your Marketing
September 6, 2010 by Jeff Korhan
It is essential that your potential customers instantly get what your company is all about – what you do and why you are a best choice what they want. This is especially relevant these days when more of your marketing is happening online. The words you use have to be carefully chosen.
Still Don't Get Social Media? Try This
September 2, 2010 by Jeff Korhan
The idea with marketing is that it makes your sales process easier, because good marketing “pre-sells” your product or service. The greatest value of social media is not necessarily to “pre-sell” – but to “pre-humanize.” In other words, social media is best used to personalize the sales and marketing process.
Social Media and Small Business Marketing to Older Adults
August 29, 2010 by Jeff Korhan
Everything we do in life is driven by the desire for happiness. As we get older, there is a tendency to rely on what has made us happy in the past, which of course prevents us from making new discoveries that may well work better. This to me explains why older adults who were previously […]
Seductive Social Media
August 24, 2010 by Jeff Korhan
Money won is twice as sweet as money earned. That's a quote from the The Color of Money, a film about the art of hustling and earning a living in the game of pool. And it makes an interesting distinction that applies to your work on the social networks. Winning is indeed seductive because it […]
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