Locate Your Friends with Facebook Places

The new Facebook Places location-tagging feature that is due to launch any day now is sure to reignite the privacy debate.  It appears to have the capabilities of location-based services such as Foursquare, Gowalla, and Loopt, and a whole lot more.  If you are unfamiliar Foursquare, this post will give you an overview of one […]

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Merging Your Social Media Communities

One reason associations and other organizations hire speakers and consultants like me is for our unique perspective – one that presumably will help to create new perspectives for their members. An association is a community, just like those that you interact with on the social networks.  So, my question is this:  Why is it that […]

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Illuminate the Unknown with Social Media

One of the challenges with many buying decisions is the fear of making a poor choice.  This was especially true prior to the Internet. However, even today you can search the Web and still not find the honest information you need to make your best decision.   This is an opportunity for any small business.  […]

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Kids Want Social Content Too

Facebook is Dying Recently, my daughter matter-of-factly suggested Facebook was dying.  OMG, is she crazy, I thought? Given that she is an honors marketing student at Indiana University, and a member of The Facebook Generation, I tend to pay attention to what she has to say about this arena where I focus my business efforts. […]

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Collaborative Communities Work

When you allow a community to work together to solve problems, you get a better result because they are self-motivated to develop collaborative solutions. My 18 year-old is working two summer jobs – one as a lifeguard at the local pool and another as a "model" for an outlet of a national retail clothing company.  […]

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Small Business SEO

Search engine optimization (SEO) seems to be a challenging endeavor for small businesses.  For this reason, I'm going to share a few simple tactics that have worked for me and my clients.  These will help you to score a few wins that you can then build on.  To be fair, this will work best if […]

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Small Business Happiness

Why is happiness arguably one of the most relevant contributors to the success of your small business?  We all spend more of our waking hours at work than anywhere else.  Very simply, if you aren't happy at work – you aren't happy!   Delivering Happiness Today is the official launch of the new book by […]

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Consistent Social Networking Sells

Oops!  I used the word sells within the context of social media.  I should duck before the social media gurus take a shot at my indiscretion.  How dare I use that word on the sacred social media grounds?   It is interesting how this word elicits a response from most people, and often a negative […]

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Small Business Marketing Talk – #7

This week’s Small Business Marketing Talk is a slight departure form the norm.  Why?  Because my interview with this particular green industry company produced more insights than I can cover here today, and because we will be getting together later this summer.  I’ll circle back to do a sequel at that time, and I hope […]

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The Zero Tolerance Web Marketing Trend

On two occasions this week, I received several hundred unwanted emails in a matter of hours.  As a result, I was able to witness some behavior that suggests yet another emerging trend on this social Web. One situation involved a company that extracted a list of emails from the website of an association and sent […]

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