"Okay you guys, if I'm not following you, it's because you're not engaging. Get it together, say hello, already. Let's get to know each other." When I read that quote on Twitter a few weeks ago, I smiled – and practically burst out laughing. This was the most refreshing Tweet I had seen in a […]
Spam Marketing
May 1, 2010 by Jeff Korhan
Have you ever carefully considered what differentiates spamming from valid and professional Web marketing? You should. Because if you are a marketer you want to be clearly remembered as a trusted professional. And lets face it, if you are a small business owner, then you are a marketer – it's unavoidable. You have to be […]
Small Business Marketing Talk – #4
April 26, 2010 by Jeff Korhan
This week Small Business Marketing talk will examine one small business that works with companies to help them achieve sustainable revenue growth – in a word, sales! A few days ago I interviewed David Cooke, better known as the The Sales Cooke. He is the is the Founder and Chief Growth Officer of Strategic Resource […]
Marketing Research and Behavior in Native Environments
April 25, 2010 by Jeff Korhan
When you observe the behavior of people in their environment, you can learn a great deal about how you can help them. Human behavior has been and will always be the essence of marketing. Your customers have challenges, aspirations, and unique ways of responding to situations. If you can observe them in their native environment, […]
Small Business Content Marketing – Part 2 of 4
April 17, 2010 by Jeff Korhan
In my first post of this series on content marketing, I introduced the topic of content marketing and offered up a description of it as a process of creating and sharing useful and valuable information online for the purpose of converting prospects into customers. Now we'll get into how that content is best delivered to […]
Social Media Marketing Drivers
April 14, 2010 by Jeff Korhan
You have either knowingly or unknowingly grown your business thus far by focusing on a specific marketing driver. There are as many ways to market a business as their are business. To show you how social media works to extend what is working for you now, lets take a look at two classic business growth […]
Organizing Your Small Business for a Relationship Economy
April 13, 2010 by Jeff Korhan
Businesses have been traditionally organized according to product lines. It's a form of organization that is based upon what you do – the products and services that you provide to the marketplace. In corporate environments, there is a title to support this – Product Manager. In a small business environment, we don't have titles like […]
The Power of Story in Your Marketing
April 11, 2010 by Jeff Korhan
Stories are a vital element for successfully communicating a sustainable message to your markets – especially on this social Web. Regardless of the type of small business you operate, you are dealing with people – and people love stories. Stories make us laugh; they make us think; and they sometimes make us cry. All of […]
Small Business Content Marketing – Part 1 of 4
April 10, 2010 by Jeff Korhan
Content is one of those words that is used very frequently in this arena of online marketing. Yet, you almost never hear it in traditional marketing or face-to-face selling. For example, have you ever had anyone show up to a lunch meeting and declare, "I forgot to bring my content." I know I haven't. Nevertheless, […]
3 Requirements for Social Media Success
Social media success is an extension of business success. This means your business itself is the most crucial ingredient for success with the social media platform. In the early days of modern marketing, it was actually possible to achieve a level of success without having a product or service that delivered on its promises. Those […]
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