While you may not be able to sell your Company Blog or your Facebook Fan page for millions (or billions), they are still assets that have value, and you should care for them as you would any other business asset. When I sold my contracting business a few years ago, the value that my buyers […]
Social Media Seasonality
70% of all Small Businesses are Seasonal. For this reason, your traditional marketing is always impeccably timed to take full advantage of every available opportunity when that season kicks in. If you are operating a green industry business – such as landscaping, irrigation, lawn care, garden center, grower, or a few others – now is […]
Social Media Time Management Simplified
Everyone needs a time management system that keeps them focused on getting results. There is no right way. We all have different skills, tendencies, and priorities. However, since several of you have asked, I'm going to share my uncomplicated system that helps me to manage my work – which of course is focused on helping […]
How Many Social Media Tools Do You Need?
Tools If you walk into Home Depot they will gladly sell you all the tools that you need. How many is that? That's up to you to decide. It stand to reason that the more tools you have, the more you can get done. Right? Wrong? Home Depot is in the tools business. They want […]
Facebook Tips You Should Know
Here are a few Facebook tips we were talking about today that will make for some light reading on a this Friday afternoon. Facebook Uses a BFF Meter In a recent update, Facebook took the liberty of keeping the flow of your friends' news to a manageable level. I'm not sure if its to keep […]
12 iPhone Apps for Small Business Efficiency, Learning, and Sharing
These are my favorite iPhone apps that help me as a marketer, entrepreneur, and small business owner. I have organized them by category. I hope you find a few you can use. Most of them are free. Please leave a comment to share your favorites so we can learn from your personal experience. The name […]
Using Video to Sell Creatively
Relationships Selling When most of us think of using video on the social networks, it is often with the vision of having that video go viral. Not that we necessarily want to be worldwide celebrities – or do we? That's exactly what can hold you back. If it happens, that's wonderful and something to celebrate. […]
The Highest Use of Your Blog
multiplies your ability to better serve your market. A few days ago I was talking with a new client. In our brief conversation regarding the social media strategy for his green industry business, he casually mentioned a specific concern that was the inspiration for my previous post on managing negative comments on the Web. […]
21 Reasons to Blog
1.To build a hub for your social media presence. Everyone needs a home, and your blog can be your home on the Web. From a social media perspective this is where I live. This is my foundation where ideas grow into something worth sharing on the other networks – and offline. To get found on […]
Small Business Marketing Talk
"If I had known back then what I do now, I never would have started this business." This is a true statement, and something I used to say from time to time during the 20 years I operated my landscape contracting business. It's something you tend to say when you are experiencing one of the thousands […]
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