you have consistency of appearance, message, and performance. Your marketing should fit the expectations of your market. It should look right, sound right, and deliver what you promised, which presumably is what the market wants. Appearance The first impression your marketing piece gives the consumer is analogous to meeting someone important for the first time. […]
How To Manage Social Media Authenticity
Choose one of the two options. Run Small business owners learn to run very early in their careers. They learn to chase down every lead, to outrun the latest regulations until they figure out if they actually apply, and to run like a dog to get slow-paying customers to pay up. That's the nature of […]
Got Time for Social Media
Or would you rather let the most revolutionary marketing opportunity you will ever witness pass you by? Investing Your Time Someday I should make a list of the certainties I have learned from 30+ years of business experience. One of them is that a customer will adjust their budget upward to make a purchase when […]
Do You Have a Social Media Callback?
"A girl phoned me the other day and said….. Come on over, there's nobody home. I went over. Nobody was home." Rodney Dangerfield Rodney was the master of the callback. What's a callback? A simple word, phrase, or sound that is clearly identified with you – and only you. And what was Rodney's callback? […]
Social Media Ideas for Managing a Snowstorm
Here's how I would use social media if I were a snow plowing contractor. This is a business where safety is paramount. Phrases like "zero-tolerance" are used to establish the level of service customers expect to keep their facilities safe – and their legal teams idle. I should first note that I owned a snow […]
Small Business Trends for 2010 – Part 3 of 3
If you are new here, this is the third post in a series. Here is the leading post on Small Business Trends for 2010. And here is the previous, or 2nd post in the series on Collaborative Markets. Sustainable Communities Organizations of people are evolving from exclusivity to inclusiveness. This creates more sustainable communities […]
Proof We are Not Overly Connected
Do you get a response to all of your emails, Tweets, and Facebook posts? How about 50%. That is a more accurate estimate, isn't it? Do I hear 25%? You know what I'm talking about. As many of us give our perspectives on the high points of 2009, as well as the trends we see […]
The 100% Solution
When was the last time you considered how you can deliver a perfect solution for your customer? While this is a lofty goal that you may never achieve, it is possible. And having the intention alone makes it that much more attainable. Thoughts do have a way of attracting more thoughts that can manifest into […]
The Easiest Internet Marketing Mistake to Fix
It’s your signature. While many of us communicate more than we ever imagined via messages on Twitter, LinkedIn, Facebook, and many other networks, we still rely on email as our main communication stream. Regardless of your social media savvy, you will surely agree that you still send more business proposals via email than any other […]
My No-Risk Business Model for This Economy
This is the time of year when you are finishing up, actively involved with, or at least thinking about your business plans for next year. If you have been in business for a while, you know with certainty that business in the future will be dramatically different as a result of at least two influences […]
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