This is Episode 56 of This Old New Business weekly business podcast with Jeff Korhan. If you have struggled with the concept of authenticity, then this podcast episode is for you. Michael Port discusses why authentic speaking is misunderstood, and how taking action on your objectives helps you to achieve greater clarity. Michael Port has been called “an […]
Intentional Selling: How to Plan for Sales Productivity
November 4, 2015 by Jeff Korhan
This is Episode 54 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we chat with international selling expert Mark Hunter to discuss how intentional selling results in greater sales productivity. Mark Hunter is known as “The Sales Hunter” because of his global reputation for helping sales teams and sales professionals find better […]
Buyer Personas: Insights for Experience Driven Marketing
September 21, 2015 by Jeff Korhan
This is Episode 51 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Adele Revella provides shares valuable insights into understanding what your buyers are thinking throughout the buyers journey. Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your […]
Content Movement: How to Get Your Share of the Conversation
August 31, 2015 by Jeff Korhan
This is Episode 50 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Mark Schaefer shares why it’s necessary to build an audience of alpha’s, those people that have a strong connection to you and your content. These advocates believe in you, and that emotional or feeling connection compels them to consistently share […]
Instinctive Action: How to Maximize Personal Productivity and Energy
August 21, 2015 by Jeff Korhan
This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. Jason notes there are many roads one can take to a destination, […]
Buyers Journey: Mining Insights that Drive Results
August 14, 2015 by Jeff Korhan
This is Episode 48 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Nimble founder Jon Ferrara returns to the show to discuss how the buyers journey has changed and what we need to do to change with it. Prior to Nimble, Jon founded Goldmine in 1989 with a college friend, which he turned […]
Social Selling: Taking Action for Your Customers
August 5, 2015 by Jeff Korhan
This is Episode 47 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we sit down to discuss social selling with Jeffrey Hayzlett, former CMO of Kodak and host of The C-Suite with Jeffrey Hayzlett. Jeffrey imparts lessons that dare companies and their leaders to define where they want to go and fearlessly […]
Make Marketing Your Art
July 13, 2015 by Jeff Korhan
I just returned from my high school reunion, where I had conversations with dozens of classmates at the peak of their careers. It was the stories of artists whose professions include writing, performing original music that were most interesting. When asked what drives them, all said it was “creating their art,” which I interpret to […]
Personal Branding: How to Achieve Consistent Marketing Clarity
June 29, 2015 by Jeff Korhan
This is Episode 45 of This Old New Business weekly business podcast with Jeff Korhan. Those that know and follow Larry’s work have come to appreciate his unique point of view and no-nonsense approach that indeed is his brand. If by chance you are not familiar with Larry Winget, get ready to be energized, because this guy is […]
Mapping the Ideal Customer Content Experience
June 19, 2015 by Jeff Korhan
David Packard, cofounder of HewlettPackard (HP) once observed that “marketing is too important to be left to the marketing people.” That was decades ago. Yet, even then he intuitively recognized that it’s more than promotion. Marketing is a major contributor to the comprehensive customer experience. Now that online media increasingly stands in for traditional marketing, […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 30
- Next Page »
